Marcoms Imc
51 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | Marcoms Imc | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →

Via IMCyclopedia.com
Harriet Smythe's insight:

Could slideshare be the next big social media? Following in Youtube's path or at least have more awareness than they do now...interesting what can happen with seemingly ordinary software

more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic) | Marcoms Imc | Scoop.it
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends,...

Via IMCyclopedia.com
Harriet Smythe's insight:

Men use social media more for business and even dating purposes, while women use it more to stay in touch with family and friends and for information sharing purposes. This comparison can also be drawn for how they engage with brands, where men are more likely to scan a qr code and women follow brands to keep up to date. This ideas can be taken into account when thinking about how to target the audience in an IMC campaign. 

more...
IMCyclopedia.com's curator insight, April 7, 2014 10:23 AM

They say “Men are from Mars, women are from Venus”  - that may well be the case when it comes to consumers' use mobile technology.     

Harry Gage's curator insight, April 7, 2014 8:09 PM

Its good to understand your demographic, and the first segmentation is gender!! @marcoms2014

Chisato Yonemoto's curator insight, May 15, 2014 11:33 PM

This was an interesting topic as I always wonder the truth about social media usage among men and woman. Men turn to social media for business reasons more than women on the other hand are more likely than men to use social media to stay in touch with family and friends. Major difference in use of social media is that us women are more likely to use social media as communication tool for entertainment. Generally women are more high maintenance than men this can reflect to the 56% rate that men are more likely to access to deals. Women are more likely to like or follow a brand for deals and they are also less likely to take action on paid digital advertising. It applies to myself that the atmosphere that has been brought out from paid advertisement makes the ads boring and unreliable and lack of credibility. Therefore marketers must know about demographical difference of users for efficient IMC campaign.

Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

The Mobile Web Is Dead, It's All About Apps

The Mobile Web Is Dead, It's All About Apps | Marcoms Imc | Scoop.it

Via IMCyclopedia.com
Harriet Smythe's insight:

On mobile devices it seems that there is now a move away from the browser and into apps - this is pretty sensible because for the most part an app is far easier and more engaging to use than a browser. This highlights the need for a lot of brands to start thinking about apps and how they could be used as part of an IMC campaign, this is potentially a very hard thing to think about because for a lot of brands an app isn't logical and the consumer isn't going to have an app just because it replaces the company's website, because apps take up space and people will chose the functional ones first, thats obvious. This could mean that brands could look at other ways of engaging their consumers through apps possibly through the use of games. A focus could be shifted away from the mobile website slightly (not entirely because people will still use it) and more on the social media - important in all IMC campaigns anyway. From the info graphic it shows that 17% are using Facebook, 1.5% Twitter,  4% Youtube and 9.5% are using social media type messaging. This further cements the idea that social media is incredibly important to businesses in their IMC campaigns.  

more...
IMCyclopedia.com's curator insight, April 4, 2014 2:42 PM

Just A year ago, people spent 80% of their time in apps, and 20% in the mobile browser.


Beatriz Gorrez's curator insight, May 11, 2014 5:20 AM

This diagram actually made me look at all the apps on my phone to see if it was right. And indeed it is. Most of the stuff on my phone are apps of different companies like Flipboard, AT Public Transport, ASB, Localist and a lot more. Apps I believe are more useful because companies make it easy enough to use on a mobile phone. It makes the user go straight to whatever they wanna do with just a click of a button. ASB for example, they made transferring money to different accounts a lot easier with mobile banking. Apps also are very convenient because almost everyone now has a smartphone which they carry everyday... which means that these apps are easily accessible to the public therefore brands with apps are communicating to the public almost all the time. 

Theresa K Keil's curator insight, May 15, 2014 7:57 AM

As technology "smartphones" are getting better and better in time. Customers rely on their phones to stay connected and interact with the world. Why use a laptop or other electronic device when smartphones have apps for literally almost everything consumers may need. To attract consumers marketers need to interact with customers through the use of apps on smartphones  

Rescooped by Harriet Smythe from Brand Storytelling
Scoop.it!

50 Brands With Amazing Brand Stories

50 Brands With Amazing Brand Stories | Marcoms Imc | Scoop.it
Welcome back to the countdown of 50 Brands With Amazing Brand Stories. I've shared some of my favourite stories so far, but now it gets down to the nitty-gritty as we delve into the top 20.

Via IMCyclopedia.com
Harriet Smythe's insight:

This is very interesting, similar to something I have posted before but different brands, each week posting another 10 - this is the top 10-20. Each of the brands are very different in what they are marketing and have found ways of identifying incredibly important things such as the need, feel, and brand story. My favourite from this list is innocent - a UK drink company who pride themselves on sustainability and this shows through on their very cool website (I hadn't heard of them until i read this article). Very clever execution of IMC for all of these brands.

more...
No comment yet.
Rescooped by Harriet Smythe from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
Scoop.it!

How to run a social media marketing campaign - The Guardian

How to run a social media marketing campaign - The Guardian | Marcoms Imc | Scoop.it
“ The Guardian How to run a social media marketing campaign The Guardian "If you dip your toe into social media, the chances are you'll get your leg bitten off," says Tom Ollerton, marketing director at the specialist agency We Are Social.”
Via Bridge PR & Media Services
Harriet Smythe's insight:
People are tending to trust online more than television advertising so it is becoming more and more important to make the most of it. Online is great because the brand can build a relationship with the consumer. This article is quite interesting
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

6 Creative Ways to Improve the Customer Experience with Mobile Point-of-Sale - Business 2 Community

6 Creative Ways to Improve the Customer Experience with Mobile Point-of-Sale - Business 2 Community | Marcoms Imc | Scoop.it
According to the 2011 Customer Experience Impact Report from RightNow, “86% will pay more for a better customer experience,” while “89 percent of consumers begin doing business with a competitor following a poor customer experience.” It’s plain to see that customer experience is paramount in satisfying consumers and retaining long-term customers, but what can retailers do to improve it? Before you start give out free backrubs and/or ice cream cones, consider the customer experience-boosting value of mobile point-of-sale. Mobile POS is not just a great tool to streamline your productivity and get more organized — it’s actually a fantastic way to improve customer experience. Walking up to a customer in-store with a tablet in hand is a great ice-breaker and really gets the conversation – and the sales – rolling. Used creatively, mobile POS can transcend the traditional customer experience and make your customers go “Wow, this brand really gets me!” Here are six creative ways to improve customer experience with mobile point-of-sale in your store:
Via Russ Merz, Ph.D., IMCyclopedia.com
Harriet Smythe's insight:
Utilising technology to boost sales is the way of the future, and is exactly what IMC campaigns are trying to achieve. This was quite an interesting read and showed how it is possible to integrate traditional customer experience with how the future is going with technology.
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

55 Interesting Social Media Infographics

55 Interesting Social Media Infographics | Marcoms Imc | Scoop.it
Infographic punches the idea into one’s processor almost immediately because of the way data is presented is neat, simple and less words more fun.

Via IMCyclopedia.com
Harriet Smythe's insight:

This is a very interesting way of showing what we all already know the basis of - that social media is the new big thing and is now the most effective way of reaching a lot of people, effectively and cost efficiently. Pictures are a lot easier to understand than statistics and words. This highlights the importance of including social media as part of an IMC campaign. 

more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

What’s Your Social Object? - Business 2 Community

What’s Your Social Object? - Business 2 Community | Marcoms Imc | Scoop.it

Via IMCyclopedia.com
Harriet Smythe's insight:
It is so important for consumers to have something to relate to within a brand, if they can relate then the hope is that they will then purchase.
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic)

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic) | Marcoms Imc | Scoop.it
“ Consider improving these aspects of your website to attract customers and sales.”
Via Peg Corwin, Athena Catedral, IMCyclopedia.com
Harriet Smythe's insight:
Websites are so important for businesses, for a variety of reasons including to increase brand awareness and to boost sales
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Marcoms Imc | Scoop.it
“ With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.”Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world. Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
Via Lauren Moss, IMCyclopedia.com
Harriet Smythe's insight:
I wouldn't consider google+ one of the leading social medias..but with over 1billion accounts, it is and they are even projecting that it will surpass Facebook soon...a different type of media
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

26 Ways to Create Social Media Engagement With Content Marketing

26 Ways to Create Social Media Engagement With Content Marketing | Marcoms Imc | Scoop.it
Collect product feedback; Host an online focus group via Twitter Chat; Conduct surveys and polls; Ask industry experts; Crowdsource blog content; Develop personas; Monitor brand mentions. The information you're able to ...

Via Benard Quek, IMCyclopedia.com
Harriet Smythe's insight:

There is little point using social media for businesses if they don't make the most out of engaging with their consumers, this article makes some interesting points about how to engage with consumers and to get the most out of using social media platforms. 

more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | Marcoms Imc | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.

Via Francisco Teixeira, Harry Gage, IMCyclopedia.com
Harriet Smythe's insight:

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

more...
Victor Juarez's curator insight, April 8, 2014 5:35 PM

Logos y colores, mágica combinación!

Rescooped by Harriet Smythe from Brand Storytelling
Scoop.it!

Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | Marcoms Imc | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.

Via IMCyclopedia.com
Harriet Smythe's insight:

I knew that pictures and visuals were important, but i didn't realise they were to this extent. It makes sense that people are less likely to read a large block of text - i know i wouldn't. I ignored the text at the top of the article and looked at the pretty picture first - this is something that evidently almost everyone would do. As 94% of content with visuals gets more views, and that people retain only 20% of what they read vs 80% they see and 10% they hear - these are some of the awesome facts that can be found within this article. 

more...
Beatriz Gorrez's curator insight, May 11, 2014 5:08 AM

I remember when I was a kid, I would always remember the books with the more pictures rather the one with just all words. Why? Simply because I remembered pictures better than words and with the pictures, I can retell the story. I believe the same goes for marketing products. Having more visuals than text appeals more to the public because they won't have to go through the hassle of reading a bunch of words all crammed into a certain space. "A picture is worth a thousand words" this indeed is true, with just a simple picture, brands can show the public what they are marketing. An image and a small amount of words is all an ad needs to get the image engraved into the publics mind. 

Holly Knowles's curator insight, May 16, 2014 1:43 AM

With the attention span of readers in decline, when it comes to a content marketing strategy it can be better to use visuals to convey a message or a combination with visuals. This infographic proves just how important visuals are and how they can be better at getting a message across rather than traditional text.

Rescooped by Harriet Smythe from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
Scoop.it!

Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today

Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today | Marcoms Imc | Scoop.it
“ Roadmap for #SocialMedia #Marketing Plan | @MrKovalenko | http://t.co/V3w8AyD3ak”;
Via Bridge PR & Media Services
Harriet Smythe's insight:
I like info graphics. Very cool way of showing a very important process that is easy for everyone to understand.
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

5 Ways to Find a True Influencer - Chief Marketer

"More and more, marketers are using social media to tap into influencers to bolster reach and sway their audience to see a product or brand differently. Yet, they spend very little time and energy into the pre-informing stage of evaluating influencers. According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating influencers followed closely by Twitter followers. I am fearful for marketers that rely only on these shallow metrics to create an influencer program."
Via IMCyclopedia.com
Harriet Smythe's insight:
I didn't really think of social media doing this, but it makes sense. If a company can tap into an influencer they would be able to generate more and more likes/followers and interest around that influencer and push out their brand awareness and broaden their audience at the same time.
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

Creating An Integrated Marketing Campaign

Creating An Integrated Marketing Campaign | Marcoms Imc | Scoop.it
Creating An Integrated Marketing Campaign When creating an integrated marketing campaign we use both online and offline elements. Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors? Use your social platform, your e-marketing, online but also print. This Infographic for an Integrated Marketing Campaign from SeoCustomer may just give you some ideas. By Henrik Sandberg -- http://bit.ly/Ls6S48 Source: http://bit.ly/O2Xhyg
Via maxOz, PatriAnnaD, Herve Peitrequin, IMCyclopedia.com
Harriet Smythe's insight:
This is an interesting way of showing the IMC process and possible ways of creating one. An eye catching info graphic
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

The Best Brand Content of 2013 - Digiday

Here’s to the brands that took the time and money to create some content of quality in 2013.

Via IMCyclopedia.com
Harriet Smythe's insight:

These are some brilliant examples of brand content. These brands have effectively used different medias to their advantage and have created successful IMC campaigns. 

more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | Marcoms Imc | Scoop.it

Via IMCyclopedia.com
Harriet Smythe's insight:
Blogs are an example of earned media that are inexpensive and can be used as part of a digital media strategy in an integrated marketing campaign, they could be considered another tool that consumers can interact with
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Marcoms Imc | Scoop.it
“ Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.”
Via Alessandro Rea, IMCyclopedia.com
Harriet Smythe's insight:
A lot can happen in only a few years, for such a big brand they have learnt from past mistakes to make their marketing better for the future. Other brands can learn from them
more...
No comment yet.
Rescooped by Harriet Smythe from Integrated Marketing Communications | IMC
Scoop.it!

Why Super Bowl commercials may be a waste of money

Why Super Bowl commercials may be a waste of money | Marcoms Imc | Scoop.it
“ The Super Bowl is commanding a record $4 million per ad spot, but a study claims only 1 in 5 ads is effective at triggering purchases”
Via IMCyclopedia.com
Harriet Smythe's insight:
I always thought it was worth the money they paid, but only 1 in 5 are effective..very interesting
more...
No comment yet.