IMC-Brand Positioning
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How Big Brand Logos Lure Consumers

How Big Brand Logos Lure Consumers | IMC-Brand Positioning | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.
haodi's insight:

This shows the significant of visual communication design help a business through logo. Elements like color, shape, text and typeface all serve to convey something specific and evoke certain emotional responses.A powerful brand logo has the power to hook and create a lasting connection with the consumer. As a brand explorer we really need to have a clear image, idea of it. 

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Kishan Patel's curator insight, October 2, 2014 9:45 PM

To what extent do logo's lure in customers? 

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Brands Aren't Dead, But Traditional Branding Tools Are Dying

Brands Aren't Dead, But Traditional Branding Tools Are Dying | IMC-Brand Positioning | Scoop.it
Reports of the death of the brand have been greatly exaggerated.

Via IMCyclopedia.com
haodi's insight:

So instead of discussing “brand versus not brand” marketers and executives should ask themselves: How can we strengthen our brand when the traditional tools such as advertising, corporate identity programs, and PR are becoming impotent? 

Tell a story through actions and products, not words, is the only way to win.The role of a brand is and never was just about solving an information problem. It’s about providing meaning and satisfying emotional needs. These fundamental human needs have not changed.

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IMCyclopedia.com's curator insight, May 19, 2014 11:16 AM

"Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, Information Rules, in 1999 (Varian is now chief economist at Google).

The book predicted that the power of brands would shrink as people had access to more and more free information. This has clearly turned out to be wrong. In fact, the web has become dominated by, yes, a few big brands."

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | IMC-Brand Positioning | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
haodi's insight:

#1: Consumers have two parallel circuits in their mind: they don't think the way they behave.

#2: the unconscious mind drives consumers down the route of shortcuts

#3: To ensure at all touch points that the brand plays a central, emotionally engaging role.

 

It is the matter of integrating our understanding of how consumers think, feel and make decisions with well-established marketing concepts and tactics to lift their effectiveness.

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Internet Explorer Ads

You grew up. So did we. Reconnect with the new Internet Explorer. Visit http://www.browseryoulovedtohate.com for more. #childofthe90s
haodi's insight:

This is a brilliant campaign for create brand awareness and equity. As we all knew that IE facing strong competitors in the market, i.e. Chrome and Firefox, etc. Some people think IE is too old and slow. However, in this ads, It remind people back to the 1990s especially those who born in the 90s. Meanwhile aimed to reconnect people about Internet Explorer---when the web browser first started. The slogan:“You grew up and so did we” which emphasize that IE still running today and keep refreshing. Really into audiences' insights, and keep it currently.

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