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Rescooped by Estee Evans from Program Planning, Objectives, budgets, measuring success
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Objectives, Measurement and Program Planning

Objectives, Measurement and Program Planning | IMC | Scoop.it
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...

Via Wendy Pham, Elle
Estee Evans's insight:

we seem to forget hoe helpful SMART really is, and that it's not just an old theory. marketing communications is very important for  success, and so is your annual plan. good objectives are for good bussiness, good success and good communications,

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Ceres Wu's comment, August 22, 2013 1:22 AM
this article provides very good methods of the 5 mian points for company of marketing communications plainning process, which the well - stated SMARTobjectives, i found its simplely easy to understand how this means to work in the market. i really like it.
Rachel Bom Choi's comment, August 22, 2013 5:27 AM
@May Elizbeth . I found it simple and easy to understand the SMART obejective through this article. Interesting article May :')
Felix Feng's comment, August 22, 2013 5:42 AM
SMART is a good methos that easy understand and follow it. Those five objectives are the things that can not be ignored in the marketing communication program.
Rescooped by Estee Evans from Customer Integration
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Nordic insurance company integrates new Facebook customer service channel into contact centre

Nordic insurance company integrates new Facebook customer service channel into contact centre | IMC | Scoop.it

"Hans Olav Bakaas, Director Business Development at If Norway added, “As a company If has adopted a policy to be available to customers wherever they are. Continued focus on Facebook as a full customer service channel is therefore a natural extension of our customer offerings”

Connect is an Intelecom’s host contact centre application developed specifically to meet customer requirements and can be integrated to work within any software or hardware environment. Connect is currently used by over 350 companies in Europe and the UK.

Torkel Engeness, CEO of Intelecom Group AS continued, “The increased use of social media is evidence that customers are keen to access information via customer forums and online recommendations in addition to traditional communication with organisations via a website, call centre or face to face. The integration of Facebook into our core Connect platform is part of the evolution of our market-leading customer solutions. We are delighted to work closely with such a talented and progressive partner to develop new a customer channel and further enable customers to choose their preferred method of communication, whether by voice, web chat, email, SMS, fax or social media.”


Via Metrinomics
Estee Evans's insight:

integration of social media is becoming an extremely huge thing in the business sector. this articles explains just really how well it could be used, those who use it right could develop their business so much more, and as mentioned that facebook could become a new customer service channel. businesses should also be open to such things and give clients options of how to communicate..

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Brittany R Taylor's comment, August 22, 2013 3:07 AM
The article shows that using Facebook or social media helps businesses or organization to connect and integrate ideas better with consumers. Communication is key in succeeding with consumers. But communicating with consumers is now not just with phones, or face to face, but using websites, and social media platforms to connect and let consumers know about information to do with the business. The article uses an excellent british company and how it has helped them using Facebook.
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4 simple steps to improve consumer engagement

4 simple steps to improve consumer engagement | IMC | Scoop.it

Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.

 

Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.

 

The catch is that marketers often base digital spend on assumptions and perceived consumer behavior rather than the actual ways consumers interact with brands online. As a result, investments designed to improve consumer engagement -- email promotions, social media interactions, mobile spend -- frequently miss the mark, compromising the brand's ability to connect with the right consumers at the right times.

 

The misalignment of brands and consumers is even more relevant during the holiday shopping season. For instance, a recent study showed that half of consumers are influenced by social media when making online purchases, but only 8 percent of Facebook campaigns and 4 percent of Twitter campaigns focus on money-saving promotions. Unless big brands effectively calibrate their marketing strategies to align with actual consumer behaviors, it's unlikely that they will be able to achieve holiday sales targets -- not to mention sales goals for the rest of the year.

 

Continue Reading .... 

more...
Joly Yuan's curator insight, September 26, 2013 10:37 AM

This article is mainly about specific consumer engagement, referring to the online retailers. The article states how to improve consumer engagement when digital marketing strategies align with consumer online shopping behaviors. It is suggested that the best ways to improve consumer engagement is to have the right timing with the right consumers. Then the author indicates that there are four useful steps to improving consumer engagement. Firstly, it is better to start early to promote specials, discounts, and exclusive offers to consumers. Secondly, bands need to segment their consumer, and send more frequent and urgent messaging to reminder audiences to shop with us. Thirdly, the marketers should understand when the right time for consumer online shopping. Lastly, marketers should interact with the consumer on mobile more frequently. In my opinion, this article is really helpful for understanding ways in which businesses can improve consumer engagement.

Kimberley Mar's curator insight, March 18, 2014 7:10 AM

This article reinforces the importance of improving consumer engagement for a brand. The survival of a brand is based on understanding and targeting consumer behaviour, which are vital to comprehend in order to maximize your brand's potential. For instance, online brands need to align their digital marketing strategies with consumer online shopping behaviours in order to capture a share of the digital market place. In order to do so, marketers need to understand the 'actual' ways consumers interact rather than make assumptions or perceptions of consumer behaviour. From this article I have extracted 4 concepts that a company could perform in order to improve their ability to engage with consumers via online channels of marketing: 1) Start Early, in relation to emailing promotions and including free shipping options, discounts and exclusive offers which will drive purchase decisions. 2) Segment Audience, by targeting shoppers with frequent and  urgent messages that have deadlines for offers in order to avoid message fatigue. 3) Consider Timing, relates to the release of the promotional material at specific times of the day when consumers are most likely to be online. By understanding these consumer buying patterns, marketers are able to establish a system that will release promotional materials at peek hours. 4) Leverage Mobile, will take advantage of the constant use of the mobile phone by enabling consumers to view messaging and interact with the brand via online platforms accessed via their mobile. High levels of consumer engagement are vital for the survival of a brand and once achieved, allows for comprehensive and consistent marketing strategies to be implicated. In conclusion, by aligning digital channel promotions with the real-world consumers behaviours, in the long term result in increased return of investment and establish strategies that deliver results. 

Shichi Zhong's curator insight, May 14, 2014 12:21 AM

Good article and very clear points. It mentioned that social media is now a very important tool to develop consumer engagement. I agree with this opinion, most people now choose online shopping rather than go to the physical stores. This is actually a marketing change from physical to online model. If companies want to improve consumer engagement they should pay more attention to social media area and online sale model. This is the future marketing key element. The author talk about 4 steps to improve consumer engagement,  these steps can truly help marketers to develop the market well via social media tools and therefore gain the consumers

Rescooped by Estee Evans from IMC
Scoop.it!

4 simple steps to improve consumer engagement

4 simple steps to improve consumer engagement | IMC | Scoop.it

Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.

 

Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.

 

The catch is that marketers often base digital spend on assumptions and perceived consumer behavior rather than the actual ways consumers interact with brands online. As a result, investments designed to improve consumer engagement -- email promotions, social media interactions, mobile spend -- frequently miss the mark, compromising the brand's ability to connect with the right consumers at the right times.

 

The misalignment of brands and consumers is even more relevant during the holiday shopping season. For instance, a recent study showed that half of consumers are influenced by social media when making online purchases, but only 8 percent of Facebook campaigns and 4 percent of Twitter campaigns focus on money-saving promotions. Unless big brands effectively calibrate their marketing strategies to align with actual consumer behaviors, it's unlikely that they will be able to achieve holiday sales targets -- not to mention sales goals for the rest of the year.

 

Continue Reading .... 

Estee Evans's insight:

this is a very good article regarding consumer engagement, as well as explaining how and why it works the way it does. it is very good for one to know these things, especially when thinking of that line of work. not only the line of work, but for more insight as to why businesses do things the way they do.

more...
Joly Yuan's curator insight, September 26, 2013 10:37 AM

This article is mainly about specific consumer engagement, referring to the online retailers. The article states how to improve consumer engagement when digital marketing strategies align with consumer online shopping behaviors. It is suggested that the best ways to improve consumer engagement is to have the right timing with the right consumers. Then the author indicates that there are four useful steps to improving consumer engagement. Firstly, it is better to start early to promote specials, discounts, and exclusive offers to consumers. Secondly, bands need to segment their consumer, and send more frequent and urgent messaging to reminder audiences to shop with us. Thirdly, the marketers should understand when the right time for consumer online shopping. Lastly, marketers should interact with the consumer on mobile more frequently. In my opinion, this article is really helpful for understanding ways in which businesses can improve consumer engagement.

Kimberley Mar's curator insight, March 18, 2014 7:10 AM

This article reinforces the importance of improving consumer engagement for a brand. The survival of a brand is based on understanding and targeting consumer behaviour, which are vital to comprehend in order to maximize your brand's potential. For instance, online brands need to align their digital marketing strategies with consumer online shopping behaviours in order to capture a share of the digital market place. In order to do so, marketers need to understand the 'actual' ways consumers interact rather than make assumptions or perceptions of consumer behaviour. From this article I have extracted 4 concepts that a company could perform in order to improve their ability to engage with consumers via online channels of marketing: 1) Start Early, in relation to emailing promotions and including free shipping options, discounts and exclusive offers which will drive purchase decisions. 2) Segment Audience, by targeting shoppers with frequent and  urgent messages that have deadlines for offers in order to avoid message fatigue. 3) Consider Timing, relates to the release of the promotional material at specific times of the day when consumers are most likely to be online. By understanding these consumer buying patterns, marketers are able to establish a system that will release promotional materials at peek hours. 4) Leverage Mobile, will take advantage of the constant use of the mobile phone by enabling consumers to view messaging and interact with the brand via online platforms accessed via their mobile. High levels of consumer engagement are vital for the survival of a brand and once achieved, allows for comprehensive and consistent marketing strategies to be implicated. In conclusion, by aligning digital channel promotions with the real-world consumers behaviours, in the long term result in increased return of investment and establish strategies that deliver results. 

Shichi Zhong's curator insight, May 14, 2014 12:21 AM

Good article and very clear points. It mentioned that social media is now a very important tool to develop consumer engagement. I agree with this opinion, most people now choose online shopping rather than go to the physical stores. This is actually a marketing change from physical to online model. If companies want to improve consumer engagement they should pay more attention to social media area and online sale model. This is the future marketing key element. The author talk about 4 steps to improve consumer engagement,  these steps can truly help marketers to develop the market well via social media tools and therefore gain the consumers

Rescooped by Estee Evans from Public Relations & Social Media Insight
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | IMC | Scoop.it

Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....

 

So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:

- Search engine dominance

- Brand monitoring

- Social media PR

- Reviews and recommendations

- Customer service and culture

- Negative-PR management- Brand advocacy...


Via Jeff Domansky
Estee Evans's insight:

short article, good content. spreading out the 7 points could save a brand

more...
Selina EverHungry Nihalani's curator insight, August 22, 2013 7:48 AM

In this article we can see the author emphasizes on the importance of brand reputation and highlights strategies on how to go about this so that businesses can safe guard their brand. A few years back, people would hear about a good place to eat, or something similar, through word-of-mouth. Whereas, today in a short span of time can information such as feedback can be viewed by a number of people at the same time via the Internet. This article was a good read and struck the brand management chord. It provides helpful details and tools that brands can use in order to secure their brand more safely. It also says, brands must motivate their customers to positively talk about their products and services on sites that catch the public eye.

Swati Tiwary's comment, August 22, 2013 11:43 PM
Brand reputation is vital for a brand to survive and can be downfall if not managed properly.. Hence this article is real good as it provides the steps to successful brand management.
Angela Kim's comment, September 26, 2013 4:04 PM
@Sally, i agree with you brand management for business is the most important thing in order for the business to success. there fore the sevent key steps seem to give really good tips for them to lose ther brand management.