Collect product feedback; Host an online focus group via Twitter Chat; Conduct surveys and polls; Ask industry experts; Crowdsource blog content; Develop personas; Monitor brand mentions. The information you're able to ...
There are better ways to advertise other than celebrity endorsements, says Rajesh Chandy, professor of marketing at London Business School.
Emily Liu's insight:
As the developing of technology and the change of people's lifestyle, communication channels are not just separated ways to touch the audience, but an vital strategy to spread the brand equity to the audience.
Social media influence is about as close to “digital money” as you can get, and without that influence, you’re just
Emily Liu's insight:
Communication disciplines and creative contents need to cooperate with each other. The marketing influence of social media platform (eg. Twitter) could be effective just when some preconditions have been satisfied. We can't justify the influence only by how many followers a company has, but also need to consider about the quality of the engagement.
The author view Brand Equity from a perspective of value, connecting the value of products, firms and also customers with Brand Equity together. I think this is a smart way to explain how valuable Brand Equity is.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.