IMC: Creative Strategy and Tactics & Media Plannning and Strategy
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Selectabase: Business & Consumer Data Lists, Data Cleaning Company and DIY Direct Marketing Sales

Selectabase: Business & Consumer Data Lists, Data Cleaning Company and DIY Direct Marketing Sales | IMC: Creative Strategy  and Tactics & Media Plannning and Strategy | Scoop.it
Selectabase apply best practice in supplying Business & consumer data lists, lists & marketing packages, TPS checking tools & list cleaning services
Deveshnee Moodley's insight:

This is a really good article as it points out all the advantages in depth of direct marketing. Businesses that use direct marketing are trying to generate a response from consumers and are trying to build on this to get brand equity. Direct marketing is very important in an IMC programme as direct marketing activities support and are supported by other elements of the promotional mix.

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Bronson Lester's comment, September 26, 2013 5:14 PM
As both Duncan and Andre have touched on is the point of relationship building in any type of industry this is how you create strong bond with suppliers and distributors thus giving you an important advantage over your competition.
Danielle Petersen's comment, September 26, 2013 8:15 PM
@David Shin, I like how you pointed out that particular sentence from the article, I too agree that that is a key sentence throughout the article. I agree that direct marketing is useful and in your case it allows you to have real time feedback from your customers and able to build individual relationships with them as by getting a response from you, they will feel like they are being listened to.
Lily Tran's comment, September 27, 2013 12:00 AM
@David Shin, I like how youve summarized this article and have pointed out the important parts and shared your view and relating it to reality. You've made it short and simple, on the other hand the article is very interesting as each point provided including relationship building! are all very important and sometimes left out
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Integrate Marketing by Developing a Designer's Eye | WVU IMC ...

Integrate Marketing by Developing a Designer's Eye | WVU IMC ... | IMC: Creative Strategy  and Tactics & Media Plannning and Strategy | Scoop.it
The student blog is written by current WVU IMC students and details their IMC graduate experience ... for marketers to develop their design eye when implementing creative strategy. CREATIVE STRATEGY PRINCIPLES ...

Via Lauren-Elsa Grigor
Deveshnee Moodley's insight:

“Since the heart of IMC is based around a brand’s customers, an understanding of the foundational principles of design (hierarchy, retouching, white space, typography, and color), is necessary for marketers to develop their design eye when implementing creative strategy” I agree with this statement, as advertising is frequently used to create images and it used to position a brand in a consumers mind. As a marketer you need to know how to deliver this message well in an IMC campaign. It is important to know what the creative strategy and create tactics are in IMC creativity. Creative strategy is determining the message will communicate to the intended target audience. Creative tactics is determining how this message strategy will be executed. These two aspects also relate to “what the big idea” is about.

 

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Delzin Balsara's comment, May 9, 2013 4:35 AM
This article was very useful in my opinion. Design is very important when it comes to marketing as this is what attracts customers when purchasing any product. Creative strategy, whether it be in past or present it displays the message that the marketers are trying to express. Strategy in IMC is very important as an objective is set and creativity makes it happen.
Vivien Dohyun Jung's comment, May 9, 2013 8:25 AM
This article helped me understand the minds and purposes of designers when designing an advertisement. I think targeting prospects doesn't only mean analysing their consumer behaviours and demographic information but also targeting their psychological aspects by using various designing/artistic techniques such as use of retouching, white space, typography, colours etc. This article made me realise the role of designers and understanding their eyes are very important to learn and important effective IMC strategies.
lorren's comment, May 9, 2013 10:50 AM
this article is very important to adressing issues of mishaps between the big idea & various communication mediums.if the big idea is intergrated in the hierachy of the design process,this clearly spells ou the message.The art of creativity is not to be underestimated beacuse great design & layout determine whether a potential customer mihgt even look at your communication eg a brochure or card.
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ABC's of IMC: Media Strategy

ABC's of IMC: Media Strategy | IMC: Creative Strategy  and Tactics & Media Plannning and Strategy | Scoop.it
Deveshnee Moodley's insight:

This article is very insightful as it illustrates a very detailed media plan.  By using a media plan this is the best way to get the advertisers message to the market. In relation to developing a media strategy, marketers must ask themselves what are the external environmental factors, perhaps recession, what media channels are going to be used (TV, radio). They also need to take in to account frequency and reach.  A media plan maybe the best way to get the message to the market, but there problems such as having insufficient information, inconsistent terminologies, time pressure and difficulty measuring effectiveness that marketers need to be aware of.

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Sean Peh's comment, September 26, 2013 7:06 PM
This is actually a really well structured article with that huge table. This article is more based around which media to use and then plan the strategy accordingly. The company really has to identify their target market and segment them so that the advertisement would work better.
Kevin yau's comment, September 26, 2013 8:03 PM
@Sienna Jang
This article shows a clear picture of what IMC. It is very detail but it is quite hard for me to understand the content when i was reading the first time. I agree that the a good media strategy will help create more brand awareness and brand equity.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:04 PM

The article is about media planning and strategy, I really enjoy reading this article and i find it very helpful. This article provides definitions to the terminologies that are involved in this exercise. The model gives a clear guidelines for developing media plan.