MarketingProfs.com (subscription) Moms More Likely to Use Social Media and Mobile, and to Shop Online MarketingProfs.com (subscription) Moms are 20% more likely than the general population to use social media, and 91% now use social media...
This is a very insightful article that proves that moms today are more likely to use social media and shop online than the general American population. This is vital information for marketers today as they can better direct their products to moms as they are more likely to pay attention to social media advertising and purchase online due to the exposure.
This article expresses that "moms have a greater reach across all major social media platforms, including Facebook, YouTube, Instagram, Twitter, and Google+". The statistics for smartphone ownership amongst moms has also gone up by 25% whilst the ownership of tablets has gone up by 79%. These are huge increases that are worth taking into consideration as it pushes for more and more easier to use, mom friendly apps. If the app for a online store is easy to navigate, it encourages shoppers to shop on the go rather than having to put it off till later once they are sitting in front of a computer screen. Moms are also saying that they are emailing less and communicating more through social media platforms such as Facebook and Twitter. This is another reason why each website should provide options for their shoppers to share things online via social media platforms.
Although these statistics are based on American moms, I found this article to be quite insightful as it gave me knowledge about a very important market segment.
McDonald’s is forever being criticized for the unhealthy offerings they deliver to the public. Yet with the help of some very effective integrated marketing communication tools, they are constantly succeeding in trying to turn that image around. McDonald’s pays to appear at the top of Twitter's trend list as they know the effectiveness of twitter marketing. They also used twitter hash tags to help their customers #meetthefarmers and understand where the meat found in their quarter pounders and McChicken burgers come from. McDonald’s also know the effectiveness of marketing using blogs in today's day and age. It only made sense that they start a blog targeted at mothers which focused on some of the nutritional benefits of certain value meals.
I think McDonald’s has done a great job at using modern day technologies such as twitter and blogs to better reach their intended target market. These tactics go hand in hand with complementing their current TV adverts and billboards.
This is a great article that emphasizes the impact that Twitter has on our lives today. It reminds marketers that Twitter is a great way to reach out to a mass market and get your message across.
This article reiterates the effectiveness and relevance of hashtags in today's day and age. It encourages businesses to follow hashtags to help better understand the types of conversations based around popular topics and also what it is that their target market are currently conversating about. With this being said, this article also encourages businesses themselves to use popular hashtags to help draw more attention towards their brand. Due to the popular success of hashtags, this article also suggests creating your own. This too can help draw attention to your brand as well as start new trends.
This article reinforces the importance of brand building and addresses some of the benefits if done correctly. It emphasises that companies can increase their market share with the use of integrated marketing and also how brand building can help to reach out to new markets that were unreachable before. Brand building can also help maximize the total revenue for a company. Another benefit of brand building is the fact that it makes it harder for a competitor to enter the market as a existing brand would have built a strong relationship with the current market hence why it'll be difficult for that market to trust a new upcoming brand. Successful brand building will also help to differentiated the company image. Positive emotional attributes can be linked to the company which as a result can further enhance the overall brand.
I found this article to be very insightful on why branding is of great importance in today's day and age and also all of the benefits that come along with it.
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