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Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress)

Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress) | IMC | Scoop.it

Via Nicole Smith, Shani McGee
Bayley Lord's insight:

This is such a creative way on marketing a brand and product. especially for New Zealand, it is a new idea that has never been done before. I think that using different vehicles through IMC, it has developed into more than just a campaign but has turned into a memory. L&P have differently been very successful in being creative and implementing a more originally idea. this is very good way to market a brand and capture people attention.

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Shani McGee's curator insight, April 14, 2014 12:08 AM

I think that Saatchi and L&P have created a great campaign for New Zealanders! Using different vehicles through IMC they have been able to help NZ'ers hold onto summer for that little bit longer; and at the same time they have been able to let customers link the happy feelings they receive from being reminded about summer and also by receiving free gifts to their brand L&P. I think that this IMC process has  been implemented in a clever and original way! Made me get warm fuzzies and I only watched the advertisement!  

melanie Cottrell's curator insight, May 5, 2014 4:34 AM

Think Saatchi and Saatchi have chosen a fantastic direction with the marketing campaign.  The executed the idea of ' Holding on to Summer" by having customers poster and adshells scattered around auckland with removeable towels and jandals. They work great together as a primary and secondary medium source. 

 

Kiwis love the summer and especially having the warm weather we have currently, it enforces and remind kiwis of fond fun memories they have had during summer. 

 

creative director Guy Roberts said that "for many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

Anna-Gabriella's curator insight, May 16, 2014 12:48 AM

This is an example of an engaging interactive marketing communication advertisement. It has evidently conducted in depth market research to identify its target audience.

I believe this advertisement is based around the idea of a typical Kiwi summer and the interests which compel them. 

It is interactive with how they attract attention through the bright and happy colours, also, the posters that enabled the public to pull off a pair of jandals, which then they were able to wear and attach meaning and a connection to L&P. To keep up with the jandal demand they have said they would continuously reimburse the posters to avoid public disappointment.

They are using the element of surprise to catch the public and medias attention which keeps the public guessing and adds to interest.

All around a very well though of IMC campaign utilising all the right methods in order to attract the right attention, resulting in brand equity.
 

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You Should Be Marketing on Pinterest

You Should Be Marketing on Pinterest | IMC | Scoop.it

Pinterest's share of social-media referrals soared from .68 percent to a whopping 26 percent in just one year, generating more than 400 percent more revenue per click than Twitter and 27 percent more than Facebook.


Via Nicole Smith
Bayley Lord's insight:

I found that as a user of pinterest, I am always on the platform just to look and get ideas for certain services and products. I found this article very interesting as I didn't think businesses use this medium as an effective marketing because I personally thought it was just people posting pictures and products they like or are interested in, but i guess this is how people get the ideas and go purchase the products. 

 

This platforms is actually a good IMC because it engages consumers and gives options of what products or services to buy. for brand awareness i don't believe pinterest would be that effective because there are so many photos and different pins, that one brand might get over looked and forgotten about. where as a product could be displayed in different ways and maybe not by the same company.

 

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Nicole Smith's curator insight, March 10, 2014 7:07 PM

As someone who doesn't use Pinterest I found this article really interesting as it does not initially strike me as a medium that could be used for effective marketing. According to IMC, however, those on Pinterest are actively looking to spend money (unlike those on Facebook or Twitter). 

 

I think this medium would work best with businesses that are marketing products, rather than trying to create brand awareness. In my opinion it would go hand-in-hand with an instagram account, or complement video advertisements.

Kimberley Mar's curator insight, April 3, 2014 9:40 PM

As an avid Pintrest user, this article really opens up my mind to the reasons  certain pins are created by companies by using Pintrest as marketing tool. The facts highlighted in the article are amazing considering Pintrest is not the 'biggest' social media channel. The article states that the Pintrest share of social media referrals rocketed from 0.68% to 26% in the time frame of only 1 year. The social media channel generated 400% more revenue per click of the mouse than Twitter and 27% more revenue than Facebook! This shocks me because Facebook and Twitter are much more well known social media channels compared to Pintrest which is only a recent discovery for me, which I established from my friends's account. I was mesmerized by the ability to electronically hoard images and am always 'pinning' everyday. I enjoy Pintrest because there is ALWAYS some new to see and be engaged in, compared to Facebook where you keep refreshing your news feed to find the same images. The article states the by using the social media channel: Pintrest, it increases the likelihood of purchase for the company. It is a free marketing channel so why not take advantage of it? The figures claim that shoppers referred by Pintrest are 10% more likely to go through with the purchase than viewers from other social-networking sites. It is important for marketers to understand how to engage their potential customers through Pintrest in order for them to follow up on the purchase. Rather than just pinning images of what the company provides there are more options to create with your pin in order to fully engage and retain the audience. It is important for companies to understand that their members of the social-media audience are there to be connected with and to learn about the product offerings rather than to be pitched or sold too. This is a key fact to consider as a company so that they can successfully attain the audience and transform them into customers. In order to do so, they need to offer creativity and value through their pins by incorporating the use of humour, interesting facts, statistics and advice. Pintrest is ideally about engaging the consumer via the use of the senses. It is important for the company to create visuals that are appealing to the eye and use words to stimulate the viewer's imagination. This ties into another social media channel, Instagram, where companies use the channel to create brand awareness through images by including visuals and wording to engage consumers. In order for companies to successfully establish and use their Pintrest account, they need to consider the reasons for the incorporation of their pins. There needs to be thought behind why they created the pin. Some examples that companies can include are: info-graphics (facts about their industry, consumer habits and information about their product or service to initially inform new users and create awareness.) Also the use of images that evoke images is key through using enticing words and phrases to engage the senses of the viewers e.g. food pins would incorporate words like "succulent" and "mouth-watering" to make the viewer feel hungry which is established through the senses. Other beneficial pins that companies could produce to engage customers would be the use of videos and tutorials about DIY and insights into the production process of their goods. The use of videos is one of the highest forms of engagement on Pintrest as it is incorporating numerous images together. Also the use of call to action is important to incorporate in their pins e.g. providing a promotion code over an image, directly linking the viewer to the site where the sale occurring. This form of marketing has said to increase engagement by 80% through the use of 'click here' or 'repin this' as it entices the consumer to get involved and excite them about the possibilities of winning a competition or being linked to an online sale. These links to the site are vital and it provides an easy way for viewers to be exposed to the full experience of the company and hopefully pursuing the purchase that they have been waiting for. 

Freda Lim's curator insight, May 15, 2014 5:58 PM

As a Pinterest user myself, I believe it is one of the possible social media platforms businesses should be marketing on. However, there are a few things to keep in mind that in order to be recognized or seen,  image content should at least have a logo or brand name associated with the hashtags or within the picture itself. This way when people scroll through and see what they like, they tend to try and figure out where to get it from.  I'm one of those  curious users too. That way, it's a better way to increase brand awareness and receive  an increase in consumers. 

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What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers? | IMC | Scoop.it

For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone.


Via Nicole Smith, Shani McGee
Bayley Lord's insight:

This article shows a creative content for IMC vehicles and different way for marketers to stand out. This tweet shows how celebrity can play a huge role in IMC and how viral images and post can be. This marketing strategy was effective as it exposed a brand and made people want it. By getting people to promote a brand, this will engage consumers from different target audiences. This shows how different channels and platforms of marketing can be powerful, especially using social media.

 

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Shani McGee's curator insight, April 14, 2014 12:15 AM

This article delves into the subject of creating unique IMC vehicles and thinking outside of the box. It relates to organic social media marketing and how important images have become to marketing a brand. It also looks into having people promoting the brand that other consumers look up to and want to be like. This tweet just shows how powerful social media, smart phones and pictures have become in today's marketing world. 

Stacey Pretorius's curator insight, May 6, 2014 2:06 AM

An image of some of the biggest celebrities from the Oscars take by the sponsor Samsung smartphone featured through a tweet on Ellen's page. Brings creativity back to the table for marketers looking for new ways of reaching their audiences. This may have been spontaneous or prompted by the sponsor nonetheless has had over 3.3 million tweets. This way to market the Samsung brand has truly stood out to be a social media success.

Chisato Yonemoto's curator insight, May 15, 2014 11:12 PM

I find this is very interesting. How many has this #selfie been retweeted or shared on many social media networks? This explains and symbolizes the most recent successful IMC campaign has ever accomplished. Just the way these people smiled In the #selfie, we sure feel some kind of connection between the celebrities in the picture and broke though the clutter.

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Bayley Lord's insight:

This article explains the effectiveness of hashtags in order to get a business brand out in the social media quick and easy. Hashtags has become a very popular, especially when connecting with peers and other industry leaders on social media. when people hashtag, there is the opportunity to notice others in the field and this is were I think hashtags links you to engaging consumers and connecting at a different level. the effect of the hashtags is anyone is able to hashtag what they want, in order to connect themselves with that topic, business, person, etc. You can also create your own hashtag which uses a sense of ownership and related to the topic or brand you are wanting to share. Overall i think that hashtags are a big part of social media and connecting with an audience. hashtags become very popular so if you want to get peoples attention, using popular industry hashtags will direct people to your post, which is getting your name or brand into social media.

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.