This is such a creative way on marketing a brand and product. especially for New Zealand, it is a new idea that has never been done before. I think that using different vehicles through IMC, it has developed into more than just a campaign but has turned into a memory. L&P have differently been very successful in being creative and implementing a more originally idea. this is very good way to market a brand and capture people attention.
Pinterest's share of social-media referrals soared from .68 percent to a whopping 26 percent in just one year, generating more than 400 percent more revenue per click than Twitter and 27 percent more than Facebook.
I found that as a user of pinterest, I am always on the platform just to look and get ideas for certain services and products. I found this article very interesting as I didn't think businesses use this medium as an effective marketing because I personally thought it was just people posting pictures and products they like or are interested in, but i guess this is how people get the ideas and go purchase the products.
This platforms is actually a good IMC because it engages consumers and gives options of what products or services to buy. for brand awareness i don't believe pinterest would be that effective because there are so many photos and different pins, that one brand might get over looked and forgotten about. where as a product could be displayed in different ways and maybe not by the same company.
This article shows a creative content for IMC vehicles and different way for marketers to stand out. This tweet shows how celebrity can play a huge role in IMC and how viral images and post can be. This marketing strategy was effective as it exposed a brand and made people want it. By getting people to promote a brand, this will engage consumers from different target audiences. This shows how different channels and platforms of marketing can be powerful, especially using social media.
This article explains the effectiveness of hashtags in order to get a business brand out in the social media quick and easy. Hashtags has become a very popular, especially when connecting with peers and other industry leaders on social media. when people hashtag, there is the opportunity to notice others in the field and this is were I think hashtags links you to engaging consumers and connecting at a different level. the effect of the hashtags is anyone is able to hashtag what they want, in order to connect themselves with that topic, business, person, etc. You can also create your own hashtag which uses a sense of ownership and related to the topic or brand you are wanting to share. Overall i think that hashtags are a big part of social media and connecting with an audience. hashtags become very popular so if you want to get peoples attention, using popular industry hashtags will direct people to your post, which is getting your name or brand into social media.
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