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Rescooped by Rui Dong (1248713) from Event Management
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IMCrazy: Establishing Objectives and Budgeting for the Promotional Program

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program | IMC | Scoop.it

Via James Kim
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James Kim's curator insight, August 20, 2013 2:28 AM

This article gave all the answers that are required for establishing objectives and budgeting for the promotional program because as the author of this article mentioned that objective communication plays a important part of the role and views the true ideas in sharing with groups and business companies. Although, author of this article gave the answers but it is also highly to think about how you are going to advertise in a positive way that does not affect others.

Wan jin Ko's comment, August 21, 2013 8:03 AM
The article clearly explain about budgeting and promotional objectives clearly. After read this article i realized that objective communication like advertising is very important for business and so it is a big sector of budgeting.
Lauren Southgate's comment, August 22, 2013 1:40 AM
This article was useful in defining objectives and why they are important. Of course, businesses need to put in place objectives so that they know what they are working towards achieving as a company. The article highlighted that firm's need to establish a number of different objectives i.e. budgeting, creative, sales, etc. which can be used in future decision-making. Objectives are important in IMC to determine the success of a firm's strategies.
Rescooped by Rui Dong (1248713) from Technology in Business Today
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How to use your Website to communicate with your customers as effectively as possible

How to use your Website to communicate with your customers as effectively as possible | IMC | Scoop.it

How to use your Website to communicate with your customers as effectively as possible http://su.pr/20Y6mU #Mgmt #Leadership  #CEO


Via TechinBiz
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Rescooped by Rui Dong (1248713) from Designing service
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Contact Centers: Why Customer Engagement Initiatives Fail

Contact Centers: Why Customer Engagement Initiatives Fail | IMC | Scoop.it
Many contact centers today still take customer calls with little understanding of the business value customers represent to the larger company.

Via Fred Zimny
Rui Dong (1248713)'s insight:

Customer is the king for entire industry, so that customer engagement is becoming more and more critical to business’ success. Most
organizations start making investment in technologies and systems to improve their engagement with customers. However, there are still many companies fail on it. I quite agree with the five reasons for this question mentioned in this article.

1. Different companies use different channels to get customer engaged, whereas the typical channels with a different set of systems and technologies may only provide a shallow view of customer engagement. Companies are supposed to think from customer perspectives, which viewed as multiple distinct interactions in order to companies have a complete view.

2. Big database is very powerful and effective for companies operation and it is a big opportunity for companies to consider how to well manage customer engagement programs. However, some enterprises haven’t realized the full advantage of Big Data analysis.

3. Today’s business software captures data rather than context, which mean they don't know much about the true richness and complexity of customers. That’s why they cannot accurately meet customer’s needs and wants. Enterprise should think form customer perspective. You think what customer thinks, and then you have a opportunity to go to customer’s heart. 

4. Contacting with agents is a quite effective way to contact with customers, because agents ultimately have the biggest impact on the customer experience. But the important thing is organizations should have a deeper understand of their agents in advance, such as their strengths and weaknesses. Therefore, you can use the right information to contact right customer targets with the right agent for best results.

5. Some organizations operate their business around their productions instead of customers. That is why companies do not clear understand their customer’s tastes and needs.

If companies could face these true issues, I believe that they will get more customers involved with companies.

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JiaLe Wang (1132222)'s comment, August 6, 2013 1:42 AM
thanks Alice, I'm agree with you conclusion . just want to comment a little ideas is about my own experience. last year i joined bichon club in the website. That is a good forum for all people who are loves dog. people always share some interesting stories about their own dog. especially we can get free dog food if most of people agree with u share. At the begining i found this is very interesting and convenient. but finally a lots of people quit the web because this company always send wrong things to customer. so finally no on one want to play the game anymore. Therefore as you said the company should perfect their system and then improve their engagement with customers.
Chenghao Shen's comment, August 13, 2013 7:05 AM
Some companies have always been stressing the importance of customer engagement with the business environment, some of them are doing that quite successfully, but some fail to do that, in the article, the author outlined five reasons why some companies are unable to build up effective customer engagement which results in the failure. The author also came up with some strategies to turn customer engagement into business value. The reasons which lead to the failure of some companies’ customer engagement are, firstly, different companies have different system set up for dealing with the issues about customer engagement, sometimes, technology only provides the basic and shallow views about customer engagement, so companies should consider it from a customer’s point of view. Secondly, people are currently at the information age, so most big companies have their own database system, but some of them are not able to use the database appropriately lacking in some necessary analysis about customer engagement, it attribute to the failure as well. Thirdly, it is very likely that some customers are with complexity and uniqueness, so enterprises should think what the customers think and try to read their mind. Fourthly, with having a decent agent is also an effective way to successfully manage customer engagement, therefore the companies should well know the agent for doing right thing to achieve ideal results. Lastly, some companies are not aware of customers’ true needs and wants, so it will lead to poor customer engagement performance as a result of bad customer involvement.
Rescooped by Rui Dong (1248713) from I can explain it to you, but I can't understand it for you.
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In Regards to Social Media, Customers Come First

In Regards to Social Media, Customers Come First | IMC | Scoop.it

Social Media has become a very useful tool for businesses to communicate with their customers. It is a very cost-effective way to market your products/ services while receiving instant feedback.


Via Riaz Khan
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Rescooped by Rui Dong (1248713) from Public Relations & Social Media Insight
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | IMC | Scoop.it

Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....

 

So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:

- Search engine dominance

- Brand monitoring

- Social media PR

- Reviews and recommendations

- Customer service and culture

- Negative-PR management- Brand advocacy...


Via Jeff Domansky
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Selina EverHungry Nihalani's curator insight, August 22, 2013 7:48 AM

In this article we can see the author emphasizes on the importance of brand reputation and highlights strategies on how to go about this so that businesses can safe guard their brand. A few years back, people would hear about a good place to eat, or something similar, through word-of-mouth. Whereas, today in a short span of time can information such as feedback can be viewed by a number of people at the same time via the Internet. This article was a good read and struck the brand management chord. It provides helpful details and tools that brands can use in order to secure their brand more safely. It also says, brands must motivate their customers to positively talk about their products and services on sites that catch the public eye.

Swati Tiwary's comment, August 22, 2013 11:43 PM
Brand reputation is vital for a brand to survive and can be downfall if not managed properly.. Hence this article is real good as it provides the steps to successful brand management.
Angela Kim's comment, September 26, 2013 4:04 PM
@Sally, i agree with you brand management for business is the most important thing in order for the business to success. there fore the sevent key steps seem to give really good tips for them to lose ther brand management.