I am agree with this article. It is relevant to Brand Equity. Strong Brands can help a business develop product or service faster and with discipline. It will be easier to attract the right kind of partner or investor. Strong brand can be handy in many areas just like Apple.
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
Brand is the entire experience your prospects and customers have with your company, product or service. It is a Brand Cognitive and audience awareness. Branding strategy is crucial for product and service sold in huge consumer market, which is long-term development. So, I think both Brand and Strategy are equally important.
Yes, brand is important, not only for a business but also for the consumer. It can make us to realize and keep it in our mind easily. Just like Nike shoe and Sony PS3/PS4. A quality product and service can establish a quality brand, and the improvement of product and service will reinforce the brand. It is make sense to understand that branding is not getting your target market to choose you over the competition, but it provides a prospect for you.
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