Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Though some argue that direct mail marketing is still very effective when used correctly. Statistics in the UK still find that 83% of people open direct mail to a small 11% who open emails, aswell as purchase rates from direct mail being higher in UK. Whilst there have been many proclaiming the death of direct mail as a marketing channel, this article looks to show that it is still very effective aslong as is targeted, creative and carried out as economically as possible.
This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.
Instagram helps brands fuse social, mobile marketing
SUMMARY: Brands such as Grey Goose and Taco Bell are turning to Instagram to drive consumer engagement and fuse their mobile and social media marketing efforts, experts say. The image-sharing site is easy for brands to get started with, and potentially allows them to make contact with customers while they're actually out on shopping trips.
Daniel Benoy's insight:
From the major outburst of sites such as Twitter and Facebook, online advertisement is now one of the most effective methods companies use when promoting. Most recently it has been shown from this article that consumer engagement within the photo sharing community of Instagram has taken off, thus becoming a marketing ground for companies like Taco Bell and Grey Goose. The reason many companies are looking at Instagram before sites such as Facebook, is because it truly encompasses mobile and social media advertising. We know multichannel advertising is much more effective.
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...
In todays society the amount of potential consumers which are subject to advertising and marketing through the use of their mobile phones which can now easily access things like social media and internet sites, is huge. Though with comparison to the amount of users, marketing and advertising spent does not correspond. The competitive marketing options of mobiles rely on the fact that they get sited multiple times a day, to which the linger time far outdoes that of letter mail, mobile phones are accessible everywhere a person goes, with them continuosly. Direct marketers are now realising that mobile marketing is a superior source with endless possibilities for growth.
Learn how you can define your company's brand -- or work with an agency to help them define it for you.
Daniel Benoy's insight:
This article is extremely relavent when creating a strong brand identity through the use of integrated marketing communication. It explains when doing this a company must first establish its strengths, weaknesses, opportunities and threats. Once this is done they can then look to develop a vision and mission statement which helps create the essence and personality of your brand identity. This article is very effective as it shows you how to implement your brand into the actual market.
From this article we see a strong comparison between a brand being referred to like a child. It shows us the important behavioural elements that a brand has when running a business, and how like a child it should have the freedom to roam and grow on its own though often some path readjustments can be made. Chances and opportunities will arise by doing this, as all companies want their brand to succeed.
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