IMC - AUT - Milestone 3
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YNG MediaCustomer Engagement is Important in Today’s World - YNG Media

YNG MediaCustomer Engagement is Important in Today’s World - YNG Media | IMC - AUT - Milestone 3 | Scoop.it
According to modern business approaches, positive interaction with clients and customers is important, as it can effectively build a long term relationship, between the company and the consumers.
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To sustain a positive perception through the eyes of the consumer, one of the most important aspects of customer engagement is maintain a good relationship with them, whether they be a new customer or retaining one.

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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | IMC - AUT - Milestone 3 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
Karlos's insight:

An easy to understand and simple breakdown of the marketing communications mix and developing what, where and how you would like to convey your message to the consumer.

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WA Tourism "Extraordinary Taxi Ride" Campaign Case Study

WA Tourism "Extraordinary Taxi Ride" Campaign Case Study
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This is a great understanding of how a campaign can grow and develop within itself. With the integration between all of the different platforms emerging at their given time, along with the press getting onboard and adding their input to help drive the campaign to an even wider audience.

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