Changing a large franchise name such as Pepsi could go bad or could go well, it depends on the company's consumer loyalty. The loyalty of a consumer who regularly enjoys drinking pepsi may not have change their choice of Pepsi.In my opinion as a consumer who seldom drinks pepsi, it will not change my thoughts of the brand itself. The brand has now been around for long time neither will I assume regular consumers will change views on it.
In today’s dynamic landscape where people use social media and mobile to communicate, many marketers overlook the potential of email, the original digital social media that allows for two-way communication with your audience.
Gavin Lionheart's insight:
This article talks about the potential of email being overlooked with high potential for marketers, this article states roughly 60% of marketers communicate through mobile phones i.g smartphones/tablets. This article implies 7 email marketing factors where marketers have overlooked the benefit of email. Since smart phones smartphones are extremly popular in this generation emailing can be easily accessed by users therefore having fast. strong communication anywhere anytime is great for marketers and organizations. Where this article can imply to IMC is having smartphones and using email to communicate is good.
“The best way to predict the future is to invent it.”The quote above is from Alan Kay, the pioneering computer scientist who is credited with developing the graphical user interface and object-oriented programming.
Gavin Lionheart's insight:
As stated in this article "the best way to predict the future is to invent it" the quote stated by Alan Kay. This article is talking about creating products and brands that will benefit the future. From a general sense a company will create a product that will want to last as long as possible, where as this article explains it's more than just that. By creating trends such as slogans and trends as explained in the article, for example the master card ad which mostly end's with the quote "priceless"campaign is still a globally known saying. Therefore by understanding and creating smart products thoughtful trends can help a branded company go future success with the future.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.