"One of the most powerful capabilities of email marketing is that it enables small brands to “level the playing field” with bigger competitors and produce AMAZING RESULTS".
If done strategically, emails and word of mouth can become successfuly working for companies nowadays. With a majority of ADs through emails that also encourages subcribers to pass on to friends and families working hand in hand with word of mouth, this marketing promotional channels has become a very popular way of introducing and marketing companies products and services which is also considred inexpensive if well organised.
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Mareta Simanu Sapolu's insight:
With the word of mouth becoming as a fast influential way of effective marketing for marketers nowadays, an organisation should prepare the right touch points to use to reach customers, and employees and staff should also have appropiate knowledge and understanding on how and where consumers normally consume different types of media in order to reach the right target market at the right time and right place.
An organisation that creates a complete IMC plan will surely intergrated the connections between their clients and customers. An organisation should be able to maintain communications within their employees and customers and word of mouth can be a powerful tool of marketing their products and services if staff and employees do know the importance of their role, knowing the right touch points to send to different areas where their consumers usually consumes different types of media.
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