IMC and consumer engagement
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Telcos should use social media for better customer engagement ...

Telcos should use social media for better customer engagement ... | IMC and consumer engagement | Scoop.it
Brands such as Vodafone, Tata DoCoMo, Airtel, Aircel and Reliance are already using social media campaigns as part of their markting strategies for greater customer engagement and insights. “We have observed that quiz ...
 
Via Daniel Armstrong
Kate Corkery's insight:

our world is forever becoming a technelogical and social world. online marketing is incresingly popular. with these changes they way that organisations engage their consumers needs to change aswell.

 

Emerging technoligies such as mobile, web, and social media websites is the way to go. More and more people are using Facebook, Twitter, Youtube etc. Using these channels is a good way to enrich the customer experience and making it unique. is important to use these new channels to personalise and differentiate their brand.

 

Creating a positive brand experience will lead to positive insights, positive interaction and trust from the consumers.

 
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Keane Orchard's comment, March 13, 2013 5:47 AM
Quite surprising that Indian service providers are behind in this area; in such a competitive industry it is definitely something that needs addressing quickly or they risk losing market share as more advanced organisations see opportunities.
Keane Orchard's curator insight, March 13, 2013 5:47 AM

Quite surprising that Indian service providers are behind in this area; in such a competitive industry it is definitely something that needs addressing quickly or they risk losing market share as more advanced organisations see opportunities

Alina Oleinik's comment, March 19, 2013 5:31 PM
In this day and age, customers want to gain information and have their queries answered instantly. Social media allows this to happen, as people can stay connected and interact with each other 24/7. It is definitely a way for businesses to directly engage with customers and can lead to satisfaction.
IMC and consumer engagement
looking at IMC and consumer engagement and how it comes into play with the business today
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Customer engagement: proactive or pointless? | victoriaascloset

Customer engagement: proactive or pointless? | victoriaascloset | IMC and consumer engagement | Scoop.it
From our class readings, Shutltz and Wilhem both conclude that marketers must adapt to the changing marketplace and to their customer's wants and needs by increasing customer engagement. Many companies have taken to social ...
 
Kate Corkery's insight:

the customer is always right!

engaging consumers in a companies brand is very important. Without conusmers there is no business. Many companies have turned to social media as a channel to interact and engage with their consumers.

Social media is a great way to gain insight into what the customers wants and needs are. compaies can establish the values of their consumers and cater to their customers.Many companies are forgetting that these channels of marketing are not too post lots of unwanted and unsessicary information. remebering the meaning and the ideal experience behind the posts will ensure that consumers are happy to look and engage with the posts. giving positive feedback and helping the business grow and adapt to consumer needs.

 

 

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Alina Oleinik's comment, March 20, 2013 10:10 PM
The Internet has both a positive and negative effect on consumer engagement. Companies can now turn to social media as a way to communicate with their customers, as well as through other technologies such as mobile phones. However, the Internet has also increased the competition, making it harder for firms to stand out in the marketplace. What matters is how businesses connect with their customers on these online forums, instead of how many times they make posts or tweets etc. Understanding customer needs can help companies differentiate themselves and create value and experiences for their buyers.
Daniel Armstrong's comment, March 21, 2013 6:52 AM
The internet has created more competition as more is available just a click away. Companies are fighting for consumer engagement and social media has been the way to go in recent years but it shouldn't be the main focus to draw in and retain customers. It shouldn't be about how many times they make posts or tweets but on how their product or service creates value and an experience for their consumers. "With more options available than ever, companies need to differentiate themselves from their competition and understand their customer's needs better than ever."
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House of Ads: Does Customer Engagement Really Matter?

House of Ads: Does Customer Engagement Really Matter? | IMC and consumer engagement | Scoop.it
Part of my fascination with IMC has stemmed from an apparent shift in focus from product to consumer. Now, campaigns must be consumer-driven and create engagement with a brand that cultivates a lasting loyal relationship.
Kate Corkery's insight:

IMC & Consumer engagement is changing the way businesses are reaching their consumers. There has been a shift in focus from the product to the consumer. Engaging with the customer is a changing approach. The industry today is a consumer driven environment and creates a brand image with lasting loyalty through successful consumer engagement.  These days “people don’t care about products they care about what a product can for them”

 

With society today many people have had a social media upbringing, this is creating a new wave length in which businesses can interact and engage with their consumers. Social media websites allow a business to spread brand awareness on a global scale, increase their consumer engagement and show their true brand identity all through the internet. I feel that the internet is becoming an increasing way for business to create two way communication. Consumers are able to interact and express their thoughts through tweets, or status updates and the business is able to reply or share thoughts or improvements back. With the more people they reach they are also creating a large community that will talk about their business therefore creating a bigger base for word of mouth advertising.  

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Alina Oleinik's comment, March 20, 2013 4:26 PM
Businesses now need to create campaigns which are customer driven in order to develop an engagement between the customer and the brand. Due to the advancement of technology, companies must understand the many ways in which customers can interact with their brands. Brands must practice two way communication, meaning they should respond quickly to both positive and negative feedback from their customers. Rewarding good comments and fixing the bad can help a company to create consumer engagement.
Daniel Armstrong's comment, March 20, 2013 7:08 PM
"People don't care about products. They care about what the product can do for them and what unmet need or problem the product solves." I also couldn't agree more with this statement. With the amount of competition nowadays customers can go to many different brands for the same or similar product to satisfy their needs, this is why it is important to engage with customers and to show them how their product can satisfy their needs plus more and better than any of its competitors. It is not just the product that the customers will be judging but the service that goes with buying that product. The more positive engagement a company emits the better the reputation the company has. Word of mouth, or should i say word through social media is what can make or break a company as people trust what other people have to say about a brand over what a brand is telling you about themselves so if their is a lot of good talk about a brand customers will be more willing to try it and stay loyal if they also receive the same positive service.
Rescooped by Kate Corkery from ConsumerEngagement
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Telcos should use social media for better customer engagement ...

Telcos should use social media for better customer engagement ... | IMC and consumer engagement | Scoop.it
Brands such as Vodafone, Tata DoCoMo, Airtel, Aircel and Reliance are already using social media campaigns as part of their markting strategies for greater customer engagement and insights. “We have observed that quiz ...
 
Via Daniel Armstrong
Kate Corkery's insight:

our world is forever becoming a technelogical and social world. online marketing is incresingly popular. with these changes they way that organisations engage their consumers needs to change aswell.

 

Emerging technoligies such as mobile, web, and social media websites is the way to go. More and more people are using Facebook, Twitter, Youtube etc. Using these channels is a good way to enrich the customer experience and making it unique. is important to use these new channels to personalise and differentiate their brand.

 

Creating a positive brand experience will lead to positive insights, positive interaction and trust from the consumers.

 
more...
Keane Orchard's comment, March 13, 2013 5:47 AM
Quite surprising that Indian service providers are behind in this area; in such a competitive industry it is definitely something that needs addressing quickly or they risk losing market share as more advanced organisations see opportunities.
Keane Orchard's curator insight, March 13, 2013 5:47 AM

Quite surprising that Indian service providers are behind in this area; in such a competitive industry it is definitely something that needs addressing quickly or they risk losing market share as more advanced organisations see opportunities

Alina Oleinik's comment, March 19, 2013 5:31 PM
In this day and age, customers want to gain information and have their queries answered instantly. Social media allows this to happen, as people can stay connected and interact with each other 24/7. It is definitely a way for businesses to directly engage with customers and can lead to satisfaction.