Good communication is important to the favourable handling of customer complaints. It is essential in keeping any negative word-of-mouth issues to an absolute minimum.
Mareta Simanu Sapolu's insight:
This article summarises the importance of having good communication skills to a business content. It is basically saying that attaining business by having a better strategy, products and services, good employees, effective marketing and supreme customer services, these can all be the cause of good communication skills that delievers the message from one end of running the business to the other. Effective and good communication skills is a key to survival and success in an organisation.
Visible communication is very crucial to bringing the awareness of your brand to the target markets. With consistent and well designed strategic planning on how, where, when and of whom to send your message to, this will leads to strong brand equity which can add value to your products and services and can allow you to evaluate a better command of higher price for your particular brand than similar unbranded products price commands.
Visible communications can identify the start to the finish point of how you wanting your brand strategy to be and the type of messages tha tyou wanting to deliever to support and back up your brand image and quality, whether it is from how you want it to look or feel like at the end point of receiver, it is very important that your brand is communicating well to the target market.
“'We are aware that a lack of communications…led to the perception that Apple is arrogant and doesn't care or attach enough importance to consumer feedback,' Mr. Cook said, according to the letter. 'We express our sincere ....
Mareta Simanu Sapolu's insight:
A company with a very popular image such as Apple should ensure that all employees and sellers of their products do understand about warranty policies before marketing their products.Appropiate and good communication skills with the appropiate messages delievered is the key to sustainable survival in a business.
On the other hand, customer loyalty can be considered as important when a company such as Apple take feedback seriously in an appropiate manner and attitude. Inappropiate communication can be avoided to minimise risks about losing consumers favour on a particular brand if management and marketing staff do not ignores their consumer's feedback.
This article really speaks the emotions of consumers when marketing communications is out of control.
Although this is the case, Apple taking the responsibility to admit their mistake and apologise to the consumers, this is also another way of solving a mis-communicated messages as quickly as it should be, before any serious damage is done to the brand image and identity.
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