Beauty is being redefined by social media outlets like Facebook, Twitter, and Instagram, according to a new study conducted by Dove.
Dove is a personal care brand owned by Unilever, best known for their moisturizing body bars.
The Dove Campaign for Real Beauty was conceived in 2004 after market research indicated that only two percent of women considered themselves beautiful. The mission of the campaign: to create a world where beauty is a source of confidence and not anxiety.
Dove wanted women to appreciate themselves, would-be flaws and all. To adore their freckled, dimples, and scars, along with their real feminine shape regardless of size. We’ve seen examples of this campaign’s mission through Dove’s print and commercial advertisements using real women in lieu of professional models.