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Rescooped by Irene Laulu from Better know and better use Social Media today (facebook, twitter...)!

Beauty Redefined By Social Media - Business 2 Community

Beauty Redefined By Social Media - Business 2 Community | BRANDS |

Beauty is being redefined by social media outlets like Facebook, Twitter, and Instagram, according to a new study conducted by Dove.

Dove is a personal care brand owned by Unilever, best known for their moisturizing body bars.

The Dove Campaign for Real Beauty was conceived in 2004 after market research indicated that only two percent of women considered themselves beautiful. The mission of the campaign: to create a world where beauty is a source of confidence and not anxiety.

Dove wanted women to appreciate themselves, would-be flaws and all. To adore their freckled, dimples, and scars, along with their real feminine shape regardless of size. We’ve seen examples of this campaign’s mission through Dove’s print and commercial advertisements using real women in lieu of professional models.

Via Mau
Irene Laulu's insight:

Dove is a personal care brand owned by unilever. Dove truly understands what women are all about and encourages them to be less critical of their appearances by acknowledging their true beauty. Dove brand use Facebook, Twitter and Instagram to advertise their product and connect with their customers. This brand target women not only their beauty but there are some ways scars that Dove can cure them.

@Ashleigh Ali

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Rescooped by Irene Laulu from JWT WOW!

How Fortune 500 companies use Instagram to build their brands

How Fortune 500 companies use Instagram to build their brands | BRANDS |

Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal.

Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space.


TrackMaven, a competitive analysis firm, has released a study that exposes how these Fortune 500s are using Instagram, and gives tips on how you can use Instagram like a boss, too.


Having an Instagram account is one thing, but actually using it is another. TrackMaven explored the percentage of active accounts versus inactive accounts of Fortune 500s and found that of the 123 using Instagram, about 22% had active accounts.

Irene Laulu's insight:

Instagram is the most popular app that people are using it right now and it says in the article that most people use instagram to build their brands. Instagram still appears to challenge many companies. Some brands, like American Express and Burberry, excel on the all-picture site, while other companies fail because they treat the platform like an online catalogue for showcasing their products. However most companies use Facebook and twitter to build their brand which is good but I think Instagram is good for companies to promote and advertise their brands because many customers are using it as well.


@Ashleigh Ali

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Rescooped by Irene Laulu from Integrated Brand Communications!

Great Brands Aim For Customers' Hearts, Not Their Wallets

Great Brands Aim For Customers' Hearts, Not Their Wallets | BRANDS |

This article is by Denise Lee Yohn, a brand-building expert, speaker and writer.


There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because of hefty switching costs, they’re not sticking with you—they’re stuck with you. Nobody wants to be held prisoner, so if your company’s customer-retention strategy relies on making it difficult for people to leave, you’re not building brand loyalty—and you’re not building a great brand.

To create valuable, sustainable customer relationships, great brands don’t sell customers on contracts—they seduce them with connections. Impactful, memorable, emotional connections lead to true brand loyalty.


Via Russ Merz, Ph.D.
Irene Laulu's insight:

It is all about Brand. The above article says "Great Brands Aim For Customers' Hearts, Not Their Wallet" This means that Brand engage with the customers wants. It is something that a Customer experience at. Airline is very important for customers who love travelling from another country to another. Not only its cheap but also it is a transportation for people. For example Jetstar is well known as less than expensive with their fares it is affordable and reliable so as other Airline which is comfortable and reliable as well. Brand lead to a customer's happiness therefore brand is the beginning of everything. Customers will happy and spread the word if the brand has a value with a good quality that makes the customers more comfortable and happy with it.


@Ashleigh Ali

Russ Merz, Ph.D.'s curator insight, January 8, 2014 9:53 PM

A insider's look at how #brands can build #emotional connections with customers. Four steps for doing so are outlined in the article.

Rescooped by Irene Laulu from Integrated Brand Communications!

Brand meaning: Brand equals Image |

Brand meaning: Brand equals Image | | BRANDS |

This article discusses the interaction between a brand's image and its values, arguing that the relationship is often not as expected. Instead of brands choosing values and then creating imagery to communicate these, many successful brands have chosen a visual identity with little thought, by chance, or just because they thought it looked nice. The way in which values can then be built around that visual is discussed. These kinds of visual identities also have the benefit of multiple meanings that can change over time. The article employs examples from brands including Nike, the sportswear maker, Apple, the technology company, Dulux, the paint manufacturer.

Via Russ Merz, Ph.D.
Irene Laulu's insight:

This article is relevant to my topic which is Branding. Brand can create the value of it customers and the demand of the customers as well. Brand can help the customers by telling what product is and there is also a value behind the product. As we can see the picture of the green apple that many different logo display inside therefore wherever we see this picture we know straight away its the apple brand. As we have noticed now that there is an IPhone 6 and IPhone 6 Plus that has just release. Some people prefer to Samsung brand and some prefer to the apple brand it is not only the latest brand but the quality of their product is worth it the price that they selling their product to.


The article above says the interaction between brand's image and its values which is the most important thing to the customers and also it is relate to IMC how this engage with the customers need and wants. So many successful brands have chosen visual identity with little thought by chance which means that visual identity could be one of their priority to attract or persuade the customers.


Russ Merz, Ph.D.'s curator insight, March 24, 2014 8:32 AM

This article points out the necessity of carefully assessing how your brand identity reflects your organizational values and the meaning of the brand's image in the market. Choose carefully. 

dane norton's curator insight, September 29, 2014 8:59 PM

This article discusses how companies distinguish an interaction between the brands image and their values. Many successful brands of today have chosen a visual identity doesn't matter how basic or simple it is and have built values around it. Lastly the article gives examples from popular mainstream brands including Nike, Apple and Dulux paint, all which are extremely great examples of successfully executing this.

Rescooped by Irene Laulu from Digital-News on today!

Social Media Face Off: Toyota vs. Honda

Social Media Face Off: Toyota vs. Honda | BRANDS |
In this week’s Social Media Face Off, we’re putting popular car brands Toyota and Honda head-to-head to find out which one is accelerating past the competition in social. These two direct competi…

Via Thomas Faltin
Irene Laulu's insight:

Toyota vs Honda had a competition of who is going to win the Social Media Face Off Competition. In this case Toyota won the competition which is a good way to promote their brands and also it is a great opportunity for Honda Brand to develop what they need to develop in order for them to beat Toyota next time. It is a good way for both of them to persuade the customers and advertise their brand. Competition between brands is the best way to promote their product.

So now Toyota increase the number of their customers because the customers have seen and heard about the competition. This engage the with the customers happiness for those who chose Toyota as their favourite brands.

@Ashleigh Ali

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Rescooped by Irene Laulu from Digital Love!

Fashion Brands Are Making Bigger Pockets On Their Jeans To Fit The iPhone 6 Plus

Fashion Brands Are Making Bigger Pockets On Their Jeans To Fit The iPhone 6 Plus | BRANDS |
“ Brands including Uniqlo, Levi's and J.Crew admit they are having to extend the size of their jean pockets because of the iPhone 6 Plus.”
Via Gael
Irene Laulu's insight:
Apple brands just released their latest product which is the iPhone 6 and iPhone 6 Plus.And because the size of iPhone is extend from iPhone 5s therefore the fashions brands should make bigger pockets on their jeans so that iPhones can fit in their pocket. It is a good idea that the fashion brands came up with. The bigger the size the apple brands making their product the bigger the size of fashion brands will making bigger pockets on their jeans to fit the iPhone
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Rescooped by Irene Laulu from Strategy and Competitive Intelligence by Bonnie Hohhof!

Branding Your Startup: Expert Tips and How Competitive Intelligence Helps

Branding Your Startup: Expert Tips and How Competitive Intelligence Helps | BRANDS |

Branding isn’t just about a catchy tagline or consistent colors. Branding shows the world who you are, your values, and how you differentiate yourself from your competitors. The talk was so amazing that we’ve compiled Amy’s tips on how to create a brand bible, and went even further by offering our own tips on how to use competitive intelligence to inform your branding efforts.


Via Bonnie Hohhof
Irene Laulu's insight:

Many organizations always spending their necessary time thinking about their brand in this sense and the impact it has on the business.

People tend to do business with the companies they are familiar with. It is clearly states in the picture of this article that Name, Logo, Identity, Colours, Marketing and Strategy are the best thing to think of when deciding a good attractive brand. People tend to do business with the companies they familiar with. If a Company's branding is consistence and easy to recognize  it can help people feel more easy to purchase the product or service. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization's goals.


It is important to know that your brand is representing you. People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. Therefore brand can create the value of the customers. Brand is everywhere they connect with people at different ways therefore brand is very interesting not they persuade the customers about their product but also they create the value of those who are promoting and selling the promote the product or services.


@Ashleigh Ali


Bonnie Hohhof's curator insight, October 9, 2013 11:10 AM

more on CI and small business

Rescooped by Irene Laulu from Public Relations & Social Media Insight!

Branding Communities: A Consumer’s Perspective - Business 2 Community

Branding Communities: A Consumer’s Perspective - Business 2 Community | BRANDS |

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.

How Consumers Use Branding Communities on Social Media Platforms

Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....

Via Jeff Domansky
Irene Laulu's insight:

Brand Parity.

The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand.  For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.


This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high,  your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.


Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.


My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.


@Ashleigh Ali




Chelsea Tidswell's comment, August 22, 2013 5:53 AM
I agree with you very much Alex! Social networks have become such a huge part of society today and business almost need to be actively using them in order to keep up with their consumers. Although it is super important, companies need to understand that they can't purely rely on social media to market their product or service. They need to have some other kind of outlet where consumers can go. Also with using social networks, companies need to insure they are always actively using their account. Responding to peoples comments and frequently posting things for their followers to see will keep them engaged and interested in the product or service they offer.
Gibson Zhou's comment, August 22, 2013 8:15 PM
good think article.
Florencelii's curator insight, September 26, 2013 2:19 PM


Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.

I like this article of how it shows real facts with statistic support; it makes the content more convincing. It shows that most of the consumer trusts the words of mouth of their friends and family more than the message of the brands like advertising and email.