Social media platform is very helpful for the small business and company to share information with public. To create a social media platform is quite easy, but to update the photos and analyzing the most popular product for the customer is quite take time. Customer through Internet to know about company and product of the business is quite convenience. Therefore, there are two tips in this article that can help the small business to choose the best suitable social media platform. First, company should find a most popular social media platform such as facebook, twitter and Linkedln and create an account. To have a account on these social media is very convenience to let them to do the business. Facebook and twitter are quite popular for any type of audience and Linkedln is more business-client relationship. Company should find out the target market of the business then they can choose to apply an account on these social media platform and create a good profile for your business. Another tips is to use social media tool such as Hootsuite and Crownbooster. These two tools can help you to update your information and photos at particular time on facebook and twitter. Also these apps can help you to select to analyze which information you have post is most popular in a particular time. I think these two tips are quite helpful for small business to do their business on social media.
This article discussed how emotion could influence our purchase decision. Professor Damasio who work at the University of Southern California said when we make decision that always contains emotion inside. Through three influential role of emotion in customer behavior shows when customer assessment a brand they use their personal feeling and experience rather than the brand’s information and facts. Emotion is the main reason to cause them to love a brand name. Research shows that people are to like to pay more to buy an expensive product with famous brand rather than to buy a cheaper product with same ingredients. the nationally advertising have the power to help them to raise the marketshare because it create emotion connect to the consumer. Brand is a mental presentation of product in customer mind, if the brand only attributes, information and features to represent to the customer without any emotional link to consumer’s need that cannot have the loyal user of the brand. Therefore, company need to know consumer’s purchase behavior and especially the emotion of customer. I think this article is quite helpful for marketer to riser their market share. Because emotion is a main ingredient for all decision.
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