IMC 2014 Marketing
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Tracking the Harlem Shake meme

Tracking the Harlem Shake meme | IMC 2014 Marketing | Scoop.it
The Harlem Shake viral video trend has been going a month. It's been unique in the speed of its spread.
Nabeel Dada's insight:

Although this trend is repetitively old I feel that this Trend is the main one which really provided marketers with an insight to the true potential of Social Media and IMC platforms. The Harlem Shake as we know it was a trend started by a bunch of Australian students; this then took off and became a sensation for this generation. With over 700,000,000 views since. This really shows how Sharing on Facebook and Retweeting on twitter really does spread information fast. On the contrary this is now why companies and many businesses are moving to IMC models and marketing programs as these platforms can target multiple segments and also attract new and keep existing consumers. An example of this relating to this article is families, children and even schools doing Harlem Shake videos and posting it on social media platforms. This really shows how powerful IMC is and is going to become in the near future. 

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#BringBackOurGirls: Hashtag Haterade In The Face Of Tragedy & Terrorism by Lenny McAllister

#BringBackOurGirls: Hashtag Haterade In The Face Of Tragedy & Terrorism by Lenny McAllister | IMC 2014 Marketing | Scoop.it
Aren't First Ladies supposed to speak up on important matters impacting our world? The problem with critiquing Michelle Obama's tweet for the Nigerian schoolgirls. The criticism against Mrs. Michel...
Nabeel Dada's insight:

I scopped this article as the kiddnaping of these girls is a massive tragedy and has been showcased to the world via social media, T.V. & Radio. This article really does show the power of IMC platforms and how they are massively used by mainstream population. This article critiques Michelle Obama's tweet in regards to the kidnapped victims. It suggests that this tweet by Michelle  was in fact a marketing ploy which was targeted at the voting population. This article is a good read and does really show how strong social media is. The ripple effect really works extremes when it comes to re tweeting a post to create mass awareness via IMC platforms.

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New Marc Jacobs pop-up will accept social media posts instead of money

New Marc Jacobs pop-up will accept social media posts instead of money | IMC 2014 Marketing | Scoop.it

Social media dispatches tagged #MJDaisyChain will be used as ‘social currency’ to buy fragrance and small accessories at the boutique.

Nabeel Dada's insight:

I chose to scoop this article because I feel that Marketing is heading towards the direction of Social Media Currency. This article is about Marc Jacobs perfume brand and how the company is converting tweets to social media currency which customers can use in store to purchase perfumes #MJDaisyChain. After reading this article I feel that soon other companies and businesses will be using IMC platforms to market products and use strategies such as the one used by Marc Jacobs to create Mass Awareness of the brand. If you really think about it; It is worth while for a established company to use the Social Currency method as they can reach out to new and existing customers whilst also advertising their brand with little or No advertising costs as the consumers will be doing the advertising on social media networks for them.

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Proof you’re never too young, old, male or not human to do a #nomakeupselfie

Proof you’re never too young, old, male or not human to do a #nomakeupselfie | IMC 2014 Marketing | Scoop.it
Grab a make-up wipe, strike a pose and get clicking - the #nomakeupselfie for Breast Cancer Awareness is the latest craze to hit the internet and it's guaranteed to raise a welcome smile.
Nabeel Dada's insight:

No Make Up Selfie Campaign:
I found this Campaign to be quite effective as it was done VIA social media (Mainly Facebook/Instagram/Twitter). This Campaign Really took off as females would donate money and then take a no makeup selfie and tag "#nomakeupselfie" on a social media platform. This then led to a ripple effect of people supporting the campaign and then became a large trend with millions of women posting pictures daily. Eventually this trend even spread to males who did #MakeUpSelfies which was a selfie with makeup on for men; to show their support to women suffering from breast cancer. I thought this idea was brilliant and really took off due to social media and other IMC platforms.

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