Coca-Cola shows off the untapped potential for 3D printing in advertising VentureBeat While Coca-Cola doesn't point this out in its video, the handheld 3D scanners it used come from Artec, whose technology was also used to create the advertisements...
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You always hear about all the revolutionary things that 3D printers will be capable of doing, but you don't hear much about the use of 3D printing to create advertisements. Coca-Cola is trying a new promotion that takes advertising into that next dimension. In a promotion being used locally in Israel, the soft drink company is offering customers 3D-printed versions of themselves.
This is not a human cloning experiment. Instead, customers received a 3D-printed three-inch figurine replica of themselves. The campaign is promoting the new mini-sized bottles of Coca-Cola in Israel.
Mini-sized bottles of soda? I'm sure Mayor Bloomberg would be thrilled.
Coca-Cola is 3D-printing figurines of Coke drinkers in Israel to promote a new line of smaller-sized serving bottles.
"We created 3D-printed mini figurines of our consumers – their own little doll, which looks exactly like them, only in mini," Coca-Cola said in a press release.
You can see the commercial for the Coke mini campaign on YouTube. I have never seen a woman with a tiny version of herself trampolining on her crotch in a US ad, but I guess you get away with that in Israel.
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