IMC 2014 AUT
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Edmund Soong from 4businessand life
Scoop.it!

7 digital marketing trends to embrace NOW

7 digital marketing trends to embrace NOW | IMC 2014 AUT | Scoop.it
Here are seven trends you need to embrace to stay relevant in the digital age See on www.businessesgrow.com

Via MARY HELEN FERRIS
Edmund Soong's insight:

Great insights for digital marketing

more...
No comment yet.
Rescooped by Edmund Soong from Advertising
Scoop.it!

Coca-Cola shows off the untapped potential for 3D printing in advertising - VentureBeat

Coca-Cola shows off the untapped potential for 3D printing in advertising - VentureBeat | IMC 2014 AUT | Scoop.it
Coca-Cola shows off the untapped potential for 3D printing in advertising VentureBeat While Coca-Cola doesn't point this out in its video, the handheld 3D scanners it used come from Artec, whose technology was also used to create the advertisements...

Via AvisCaldw
Edmund Soong's insight:

More on Coca-Cola 3D printing advertisement

more...
No comment yet.
Rescooped by Edmund Soong from SEO and Digital Marketing - Eugene Aronsky
Scoop.it!

Does My Website Need a Blog? | Common SEO Questions

Does My Website Need a Blog? | Common SEO Questions | IMC 2014 AUT | Scoop.it
Blogging sets the tone that you are an expert in the industry as long as you follow some basic steps listed here.

Via Eugene Aronsky
more...
No comment yet.
Rescooped by Edmund Soong from Digital Brand Marketing
Scoop.it!

Smart Ways To Combine Content Marketing With SEO #infographic

Smart Ways To Combine Content Marketing With SEO #infographic | IMC 2014 AUT | Scoop.it
Today, social networking sites are all the rage. Everyone is on at least one social networking site – if not on two, or three, or even more than that.

The whole world has logged on to social networking sites, so not cashing in on the popularity of these websites for increasing page rankings would be nothing but foolishness.

Currently, Facebook is the reigning king of social networking sites, with a staggering 1.28 billion user count as of April 2014.

Following closely at its heels is the extremely popular micro-blogging site Twitter. With its 140 character tweet limit, many claim that Twitter is not really an effective content marketing ground, but we say, if you know how to do it, and you possess the ability to do it well, you can do it within even 100 characters!


Via Stefano Principato, massimo facchinetti, Os Ishmael
more...
No comment yet.
Rescooped by Edmund Soong from COOL 3DPRINTING
Scoop.it!

Coca-Cola brings 3D printing to advertising

Coca-Cola brings 3D printing to advertising | IMC 2014 AUT | Scoop.it

 

You always hear about all the revolutionary things that 3D printers will be capable of doing, but you don't hear much about the use of 3D printing to create advertisements. Coca-Cola is trying a new promotion that takes advertising into that next dimension. In a promotion being used locally in Israel, the soft drink company is offering customers 3D-printed versions of themselves.

This is not a human cloning experiment. Instead, customers received a 3D-printed three-inch figurine replica of themselves. The campaign is promoting the new mini-sized bottles of Coca-Cola in Israel.

 

Mini-sized bottles of soda? I'm sure Mayor Bloomberg would be thrilled.

Coca-Cola is 3D-printing figurines of Coke drinkers in Israel to promote a new line of smaller-sized serving bottles.

 

"We created 3D-printed mini figurines of our consumers – their own little doll, which looks exactly like them, only in mini," Coca-Cola said in a press release.

 

You can see the commercial for the Coke mini campaign on YouTube. I have never seen a woman with a tiny version of herself trampolining on her crotch in a US ad, but I guess you get away with that in Israel.

 


Via Annie Theunissen
more...
No comment yet.