IMC 2014 AUT
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Pay with a selfie: the best social campaign by a fashion retailer you'll see today | memeburn (sale and promotion)

Pay with a selfie: the best social campaign by a fashion retailer you'll see today | memeburn (sale and promotion) | IMC 2014 AUT | Scoop.it
This is brilliant and possibly one of the best social media driven campaigns I have seen from a retailer. In the weeks following
Nick yoong zhen nam's insight:

Paid with Selfie ? take a photo with the fess that you like and post in on the social media if you win you will have USD1000 to spend on the cloths that you wanted to buy the most.

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Five of 2013’s best direct mail pieces (Direct marketing)

Five of 2013’s best direct mail pieces (Direct marketing) | IMC 2014 AUT | Scoop.it
Five of 2013’s best direct mail campaigns delivered creative oomph and impressive return on investment for clients.
Nick yoong zhen nam's insight:

one the best direct campaign in Canada, "tablets for mum" why still carry a notebook use the tablets for convince and light for every mum, the result, boost in sales and activity for Rogers Communications in social media and online communities.

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Motorola’s Interactive Print Ad Changes Colors With A Touch (IMC and Advertising ) - PSFK

Motorola’s Interactive Print Ad Changes Colors With A Touch (IMC and Advertising ) - PSFK | IMC 2014 AUT | Scoop.it
Creative advertising infuses physical media with some digital charm.
Nick yoong zhen nam's insight:

technology now really make thing possible such as the motorola phone ads just add some technology behind the work and it will impress the audience that reading the magazine.

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ThaiHealth – Best Anti-Smoking Campaign Ever (social responsibility campaign)

Anti-smoking campaign created by Ogilvy & Mather Advertising, Bangkok
Nick yoong zhen nam's insight:

This one required little to no cost but had long-lasting effects that could probably help save a life. A boy and a girl individually approach smoking adults to borrow a light, both with a cigarette in their hand. All the adults are approached in the middle of a smoking session.

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ORPHEA Billboard Fly Trap (guerrilla marketing) - YouTube

ORPHEA Billboard Fly Trap (guerrilla marketing) - YouTube | IMC 2014 AUT | Scoop.it
►Web: http://www.circuz.com.ar ►Facebook http://www.facebook.com/Circuz ►Twitter: http://www.twitter.com/somoscircuz
Nick yoong zhen nam's insight:

This example appeals to emotions in a different way. Instead of focusing on the warm and fuzzy feelings of nostalgia or excitement over looking forward to something in the future, ORPHEA relies on the relatable pain point of bug hating to bring their customers together. And they used an extremely unique marketing technique to get their message across.

They rented a billboard in Milan and created a giant insect trap using transparent glue that was placed on the billboard in the shape of an aerosol spray. Over time, insects naturally got trapped in the glue and created a huge, and very visible insect trap. Gross? Maybe. Shocking? Probably. Memorable? Definitely! It certainly attracted millions of people’s attention. The lesson here is never be afraid to try something different.

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A DRAMATIC SURPRISE ON A QUIET SQUARE - YouTube

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the...
Nick yoong zhen nam's insight:

one of the quite nice marketing campaign that interact with the audience. and link back to the brand.

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Media now (understanding social influence)

Scarborough social media infographic
Nick yoong zhen nam's insight:

what happen on the media channel now this day ?
all expanded but not traditional media has decline.  

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Traditional Vs Internet Marketing | Infographicality

Traditional Vs Internet Marketing | Infographicality | IMC 2014 AUT | Scoop.it
Nick yoong zhen nam's insight:

What is the different between this two media ? 
and how do this two media work together as IMC,
and why small business choose to use internet marketing for the starting.  

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Integrated Marketing Communication (IMC) Strategy (Planning for IMC - An overview)

Integrated Marketing Communication (IMC) Strategy (Planning for IMC - An overview) | IMC 2014 AUT | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.
Nick yoong zhen nam's insight:

This is a way that all small business should follow in order to create a good awareness to the public. not much in detail but is the simplest way to understand how to planning for IMC.

 
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Shichi Zhong's curator insight, May 12, 2014 7:31 AM

This article is quite explain the overall situation about how IMC is and how IMC can influence the marketing field and small businesses For any businesses, consumers are very important to the company. Many companies are quite pay attention to their consumers in order to expand the market and make more profit. "Big Idea" is one IMC word which can motivate consumers into action to buy the products or services. Nowadays, many companies are using this method to increase their IMC process to make a better performance and keep the market in a good condition..

Ng Keng Hoe's curator insight, May 13, 2014 7:44 AM

4 steps of planning for IMC. Define goal is the 1st step since it was a reason it exist. Research is the second step to make sure it could be reached to the right audience. Third step is to make sure that everything that goes with different media is the same campaign to make it consistently. And the last step is to conduct marketing audits regularly to review and revise it. 

Tiffany's curator insight, October 1, 2014 5:13 AM

Starting a new business by using Integrated Marketing Communication should consider that who is your target audiences and what they want to get.  Use social media  and direct marking to advertise the products and services. Advertising is important, consumers remember those creative advertising that well-attracted them to encourage them to purchase.  

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Heineken | The Experiment - YouTube (branding)

Make the most of the night out. Heineken and Armin van Buuren present 'The Experiment'. The official video of the global Enjoy Heineken Responsibly 2014 camp...
Nick yoong zhen nam's insight:

This is a Guerrilla Marketing campaign which called "heineken Responsibly 2014 campaign", which is a social responsibly give back to the world that indirectly ask consumer to drink less. because good DJ will make the environment heat up, i was quite impress that Heineken will do this kind of Reverse Marketing is because that by using reverse marketing the company might have a risk to lost money  and lost the target audience, however heineken still is a beer company that is why they can't educate people to don't drink beer, but drink less by using a compare with a good DJ and a Normal DJ. a win - win strategy by asking the consumer to drink less and didn't damage the brand as a beer, and create a positive brand that care about the sociality .

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Coca-Cola's from vending to Happiness Truck Campaign

Coca-Cola's from vending to Happiness Truck Campaign | IMC 2014 AUT | Scoop.it
Coca-Cola just ran a new campaign as a sequel to their famous Happiness Machine that generated over 3 million views. The new Coca-Cola "Happiness Truck" ta
Nick yoong zhen nam's insight:

This one of my favourite Campaign that done by Coca-cola company, coca - cola always did thing that out of my mind, first is the vending machine called "Hug machine" then "Friendship machine" then the " happiness truck" so by year by year coca - cola really keep on improving they marketing.

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Ikea releases Corgi-dog holder viral for the Jubilee | Advertising news | Campaign (Sale & Promotion)

Ikea releases Corgi-dog holder viral for the Jubilee. Campaign, first for advertising & creative news
Nick yoong zhen nam's insight:

Ikea make a Corgi-dog holder for the jubilee and cause viral, is a creative todo that and is also a promotion tools.

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Starbucks Lets Friends Send Coffee To Each Other Via Tweets (creative and link back to IMC)

Starbucks Lets Friends Send Coffee To Each Other Via Tweets (creative and link back to IMC) | IMC 2014 AUT | Scoop.it
The coffee company partnered with Twitter for their Tweet-A-Coffee initiative.
Nick yoong zhen nam's insight:

Tweet a coffee to your friend ? or anyone you wanted with a note, is a quite cool campaign but the bad side is they can't implement to all of the people that send a coffee, but is creative.

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S Oil HERE balloon (guerrilla marketing) - YouTube

The Challenge: S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world....
Nick yoong zhen nam's insight:

The idea is to tie a simple balloon in the middle of a parking spot. When a car parks into the spot, it will pull the balloon down as it parks over the balloon string. Similarly when the car exits the lot, the balloon will float freely in the air, to be seen from afar for the next parking-seeking driver. low cost but efficiency 

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WestJet Christmas Miracle: real-time giving (social media marketing campaign) - YouTube

WestJet Christmas Miracle: real-time giving (social media marketing campaign) - YouTube | IMC 2014 AUT | Scoop.it
Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. Read our blog post to learn more about this ...
Nick yoong zhen nam's insight:

One of mine loved campaign that west jet had done, by bringing happiness that people who wish to have, this campaign i think it touch more to the consumer than the  the coca - cola campaign.

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Ellie Bigsby's curator insight, October 1, 2014 5:35 AM

This is a great example of a one off creative marketing campaign which went viral and generated earned media. Westjetters linked the video to their blog, website, youtube and social networking sites. The video has since had 38 million views on youtube and people worldwide now know their name and generous ways. 

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Surprising Coca-Cola taste experiment in cinema - YouTube (brand extension)

Watch as Coke Zero has a tasty surprise for unsuspecting cinema visitors. Would you have noticed? Visit us on Facebook: http://www.facebook.com/cocacolazero
Nick yoong zhen nam's insight:

Coke expand his market to new sum of people wanted to have a coke but scare about the diabetes, so then run a experiment in the cinema to convince that consumer still can enjoy coke with out sugar. 

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Minion Madness in Malaysia and the good deeds of The Happiest Meal. (Viral action happen in Malaysia)

Minion Madness in Malaysia and the good deeds of The Happiest Meal. (Viral action happen in Malaysia) | IMC 2014 AUT | Scoop.it
I watched Despicable Me 2 last week. It was a good movie, sequel to the highly popular Despicable Me starring Steve Carell with his cute army of minions. The world fell in love with the Minions, cute and silly with slapstick behaviou ...
Nick yoong zhen nam's insight:

Toy as a marketing tool for mc McDonald's, yes the happy meal !, this is one of the crazy action on what happen in Malaysia why a toy called "minions" in the disney animate Despicable me, and what happen ? people are buying crazily and waste the food and finally this group of people found a way to encounter the waste of the food.

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Women or Man Dominate Social Media [INFOGRAPHIC] - AllTwitter

Women or Man Dominate Social Media [INFOGRAPHIC] - AllTwitter | IMC 2014 AUT | Scoop.it
Women Dominate Social Media [INFOGRAPHIC]
Nick yoong zhen nam's insight:

Know your market well your IMC program will be success by target the right audience with different  social media channel.

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Study: 81% research online before making big purchases | RetailingToday.com (Consumer Insight)

Study: 81% research online before making big purchases | RetailingToday.com (Consumer Insight) | IMC 2014 AUT | Scoop.it
Nick yoong zhen nam's insight:

Technology make thing and research so simple now this days, people in the past believe in sale person that sell about the product but now when consumer wanted to buy some big purchases they will depend on the internet and do they own version of research.

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Can You Walk on Water? (Non-Newtonian Fluid Pool) Mach by Hong leong bank (Target Audience)

Running, jumping and biking on 8,000 litres of non-newtonian fluid in Kuala Lumpur, Malaysia! Brought to you by Mach by Hong Leong Bank together with We are ...
Nick yoong zhen nam's insight:

This is a campaign that done my "MACH" by Hong Leong bank, they mostly target the Gen - Y markets so call the young adult now, so they created this cool event not just having fun it also become a viral video in Malaysia.
 

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Coca-Cola Happiness Table (complexity & motivates target audience)

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people to eat...
Nick yoong zhen nam's insight:

This is something that what coca - cola did in the past, is cool from the starting thought is a another happiness truck campaign but when it suddenly setting up and become a warm home style of dinner table i was impress about how much effort that the creative time have done for cola - cola =] 

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