IMC 1
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Natalie Clarke
Scoop.it!

Beer Is About to Invade Your Snapchat

Beer Is About to Invade Your Snapchat | IMC 1 | Scoop.it
Marketers are taking a growing interest in the ephemeral messaging service Snapchat, using it to debut new sandwiches and offer customers exploding coupons. Now beer manufacturer Heineken has devised a way to make disappearing images engaging.
Natalie Clarke's insight:

Could combining Snapchat with advertising be a brilliant idea, or something users will become sick of fast? This promotion works well at events but could it be integrated into a consumers normal day? Be given a clue to a bar with a free pint of Heineken? 

more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

Branded Viral Videos: The Secret Marketing Weapon

Branded Viral Videos: The Secret Marketing Weapon | IMC 1 | Scoop.it
It’s clear that viral videos aren’t just low-quality, fan-made shots or scenes from everyday life. Brands are now fully immersed in the viral video world.
Natalie Clarke's insight:

Video, specifically through channels like Youtube, Vine and Instagram, seem to be marketing's new frontier for reaching large audiences and creating buzz for a brand. But does millions of views on these branded viral videos translate to financial success and retail performance? 

more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

What Marketers Should Learn From Disney's 'Frozen'

What Marketers Should Learn From Disney's 'Frozen' | IMC 1 | Scoop.it
As I watched Frozen’s success continue to snowball over the past six weeks – winning a Golden Globe on Sunday, landing a rare A+ rating from CinemaScore and surpassing The Lion King to become the highest grossing Disney-produced animated film of all time – I couldn't help but think about the lessons marketers should [...]
more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers | IMC 1 | Scoop.it
Today of course is the Super Bowl post mortem. The day after. The day when we all share our collective thoughts on the game - if you even want to call it that, and of course the barrage of TV commercials. Marketers, advertisers and the general public the world over [...]
Natalie Clarke's insight:

An interesting marketing campaign that combines popular mobile technology with traditional media, creating an interactive and exciting experience for customers. 

more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

Whisper App Offers Anonymous Consumer Insights For Your Brand

Whisper App Offers Anonymous Consumer Insights For Your Brand | IMC 1 | Scoop.it
Consumer research is tricky because social dynamics almost always get in the way. When asked, people tend to tell you what they think you want to hear. Or worse, they give you answers that will make them feel better about themselves, and not necessarily what they truly think, thereby miring [...]
Natalie Clarke's insight:

Mobile app Whisper offering opportunity for marketers to gather honest, anonymous consumer insights

more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

Your Social Influence and Why Marketers Care About It

Your Social Influence and Why Marketers Care About It | IMC 1 | Scoop.it
Tom is flying economy class from Hong Kong to San Francisco. After landing, he sees a text message from Cathay Pacific inviting him into their exclusive international lounge. He...
Natalie Clarke's insight:

Online influence measured by social media presence, a Klout score, helps marketers find 'influencers'. 

more...
No comment yet.
Scooped by Natalie Clarke
Scoop.it!

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Social Influence: How 'Friends of Friends' Are Key to Earned Media | IMC 1 | Scoop.it
With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.
Natalie Clarke's insight:

Consumers can be influential advocates when interacting with, and exposing their social network to a brand. 

more...
No comment yet.