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Personal Branding: Write Your Story Before Someone Else Does

Personal Branding: Write Your Story Before Someone Else Does | Imagología | Scoop.it

From the original article by Merry Richter: "Your brand is the sum total of your reputation, both personal and professional.

 

It’s a representation of your skills, character, trustworthiness, dedication, honesty, work ethic, appearance, and personality.

 

Basically every aspect of yourself that employers, co-workers, friends and family care about…everything that makes you YOU."

 

Robin Good: But the issue is, how can you take control, steer and direct your personal activities online so that they contribute to build up a "brand" that reflects your key strength and abilities?

 

"It’s scary to realize that some portion of your brand is being determined and communicated by other people, but in the age of hyper-social sharing, commenting and endorsing on the sites we all know and love, that’s exactly what’s happening.

 

So now, more than ever, it’s essential to take control of your brand. Write your own story before someone else writes it for you.


The first aspect of this is fairly obvious: live up to your own hype.

 

Deliver on the promises (implied and otherwise) that you’ve made..."

 

Basic. 7/10

 

Full article: http://blog.upmo.com/2012/05/12/personal-branding-in-a-hyper-social-age-your-brand-is-your-bond/ ;


Via Robin Good
Barbara Rc's insight:

Tener una imagen frente al mundo no solo refleja quien eres como personas, tambien es necesario para una empresa para que los clientes persivan la valides de la misma.

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Rescooped by Barbara Rc from Blogempleo Noticias
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Redes Humanas 2.0: Del personal branding a la entrevista de trabajo. Un CV 2.0

Redes Humanas 2.0: Del personal branding a la entrevista de trabajo. Un CV 2.0 | Imagología | Scoop.it

Algunos creen que llamar la atención consiste en gritar más que los demás o publicar sólo contenidos que sean: "yo soy el mejor", "yo lo sé todo", "yo hago de todo" y yo y yo y yo..... y eso no es llamar la atención en el buen sentido, es llamarla en el malo, y tiene otro nombre que se llama "dar el cante. No es el caso de  @arturoromeros


Via Chema San Román S y Maite Alonso
Barbara Rc's insight:

La marca personal de cada persona es aquello que te va a ayudar a relacionarte en el entorno laboral y social y es lo que te va a dar determnada jerarquía en cuestión laboral.

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Self-Confidence and Your Personal Brand | Business 2 Community

Self-Confidence and Your Personal Brand | Business 2 Community | Imagología | Scoop.it
Self-confidence, while hard to build, is a key component to any personal branding.
Barbara Rc's insight:

La imagen personal e sla carta de presentación a las empresas de ti mismo y de las mismas empresas para los socios y clientes. es importante cuidar cada uno de los puntos como en las personas lo son, la vestimenta, los modales, la forma de interpretar el entorno y por parte de las empresas la forma en la que su personal considera y toda cada una de las anteriores.

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Rescooped by Barbara Rc from Personal Branding World
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Personal Branding: Write Your Story Before Someone Else Does

Personal Branding: Write Your Story Before Someone Else Does | Imagología | Scoop.it

From the original article by Merry Richter: "Your brand is the sum total of your reputation, both personal and professional.

 

It’s a representation of your skills, character, trustworthiness, dedication, honesty, work ethic, appearance, and personality.

 

Basically every aspect of yourself that employers, co-workers, friends and family care about…everything that makes you YOU."

 

Robin Good: But the issue is, how can you take control, steer and direct your personal activities online so that they contribute to build up a "brand" that reflects your key strength and abilities?

 

"It’s scary to realize that some portion of your brand is being determined and communicated by other people, but in the age of hyper-social sharing, commenting and endorsing on the sites we all know and love, that’s exactly what’s happening.

 

So now, more than ever, it’s essential to take control of your brand. Write your own story before someone else writes it for you.


The first aspect of this is fairly obvious: live up to your own hype.

 

Deliver on the promises (implied and otherwise) that you’ve made..."

 

Basic. 7/10

 

Full article: http://blog.upmo.com/2012/05/12/personal-branding-in-a-hyper-social-age-your-brand-is-your-bond/ ;


Via Robin Good
Barbara Rc's insight:

Tener una imagen frente al mundo no solo refleja quien eres como personas, tambien es necesario para una empresa para que los clientes persivan la valides de la misma.

more...
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How to Build Personal & Corporate Brand Thought Leadership Through Social Content

How to Build Personal & Corporate Brand Thought Leadership Through Social Content | Imagología | Scoop.it
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It's also underrated and misunderstood by

Via Don Dea
Barbara Rc's insight:

La imagen personal en ocasiones refleja  la manera en que queremos relacionarnos con el mundo y con los demás.

 Decimos más con el cuerpo que con las palabras y somos más sinceros ya que es algo cotidiano que no puede mentir.

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Don Dea's curator insight, February 16, 2013 2:57 AM

When a company has a clear vision about what role social media and content will play in providing value and growing the business, then incorporating a combined personal and brand focused social content effort will help scale the social brand presence, Rather than being seen as mechanical, social interactions combine individual personalities with a common brand narrative resulting in a more meaningful online presence. This presence benefits individuals by creating more awareness of their thought leadership, which in turn reflects positively on the overall brand.

Rescooped by Barbara Rc from The Marketing Technology Alert
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A Nine-Step Path to Personal Branding [Infographic] - Profs

A Nine-Step Path to Personal Branding [Infographic] - Profs | Imagología | Scoop.it

We're including this infographic into the Alert only as a tool to evaluate job candidates.  Nevertheless, how's YOUR personal brand?...

 


Via marketingIO
Barbara Rc's insight:

La imagen que se de en determinadas ocasiones puede definir tu personalidad, la personalidad se puede modificar pero la primeraimpresion a los demas no. es muy importante cuaidarle ya que de ella depende que credibilidad tengas ante los demas.

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marketingIO's curator insight, February 5, 2013 7:22 AM

 

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Renee Stuart's curator insight, February 14, 2013 11:00 PM

Develop your personal brand - Build your repuation - Define your legacy

Seneca nicolas's curator insight, February 23, 2013 3:48 PM

Important steps