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Recrutement | Agency: Nexworld

Recrutement | Agency: Nexworld | ADS | Scoop.it
Nexworld , Office of IT consulting , launches its new recruitment campaign... The real hero of these print advertising is the consultant. " We thought , said Marc Muller, what defines a hero in every story and we found that the same narrative invariants are found in the course of a business . The story of a hero is a journey that transforms the character. It's a classic story that can be found around the world . "...
Photo report's insight:
Advertising by: Nexworld (France) - www.nexworld.frChief Creative Officer: Marc MULLER Graphic arts: Serge BOUVET Copywriter: Marc MULLER, Maud LAKATOS, Serge BOUVET
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Women's Domestic Abuse In KSA | Photographer: Memac Ogilvy

Women's Domestic Abuse In KSA  | Photographer: Memac Ogilvy | ADS | Scoop.it
THE CHALLENGE

 

Women’s abuse is a real taboo subject in Saudi Arabia, and is constantly brushed under the carpet. There are no concrete figures as to how many women are abused in the Kingdom as no studies have ever been allowed, but many put the numbers at 92% of married women are abused, mainly by their husbands. This rang true closer to home, when a member of the agency confirmed this had happened to someone close to them which concerned us and wanted to help. So how do we create awareness, change and cut-through in a country that is very conservative and culturally sensitive, and give women the protection they need, as there is no current law to protect them.

 

THE SOLUTION

 

We initiated a proactive campaign that was both controversial, but also paid homage to the culture that exists in Saudi Arabia. A campaign that could only have come from the Kingdom, was a first and herald as groundbreaking.. We  approached the King Khalid Foundation, a non profit organisation in KSA who gave their total backing to the campaign.

 

THE RESULTS

 

In just seven months our fan base grew by 75%, culminating with a total of 61,255 member gained overall. 545 participants engaged with the “Dove Friends App,” and the buzz around it boosted our fan base by an astoWithin 2 days of the first insertion it went viral globally across social channels, with many of the international news channels immediately picking it up. CNN and Reuters conducted interviews with HRH and the Riyadh office.

Until July it was the most shared ad globally with over 8 million media impressions. On the 26th August 2013, Saudi Arabia passed a new law protecting women against domestic abuse that is punishable by law. Again international news channels have picked it up, citing the campaign as one one the key drivers.

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She didn't choose to be an outlaw | Photographer: Marko Savic

She didn't choose to be an outlaw | Photographer: Marko Savic | ADS | Scoop.it
Photo report's insight:

Creatives: Marko Savic, Vladimir Cosic, Bojan Babic
Creative Director: Christophe Muesser
Account: Milos Stankovic

Photographer: Marko Savic

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Local language translator | Photographer: Mukul Raut & Rajesh Bishwas

Local language translator | Photographer: Mukul Raut & Rajesh Bishwas | ADS | Scoop.it

"Local language translator."

Photo report's insight:

Advertising Agency: Cheil, India
Creative Directors: Elvis Sequeira, Vedobroto Roy, Ayon Sarkar
Art Director: Niharika
Copywriter: Elvis Sequeira, Vedobroto Roy
Photographer: Mukul Raut
Digital Retouch: Rajesh Bishwas
Published: April 2011

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Building Your Future | Agency: Nexworld

Building Your Future | Agency: Nexworld | ADS | Scoop.it
Photo report's insight:
Advertising by: Nexworld (France) - www.nexworld.frChiefCreative Officer: Marc MULLER Graphic arts: Serge BOUVET Copywriter: Marc MULLER, Maud LAKATOS, Serge BOUVET
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The Guardian: Keep out of my stuff | Art Director: Devon Hong

The Guardian: Keep out of my stuff | Art Director: Devon Hong | ADS | Scoop.it

For The Guardian News' launch in the US, we created a series of two-sided posters on hot topic American issues. People are encouraged to Instagram the orientation they believe in and hashtag #VoiceYourView. These were put up all over New York, Chicago and on mobile billboards in LA and San Francisco. A microsite aggregated all the votes and collected even more online votes.
We worked with the brilliant Noma Bar to create these awesome graphic images.  - Devon Hong

Photo report's insight:

Advertising Agency: BBH New York, USA
Chief Creative Officer: John Patroulis
Creative Director: Caprice Yu
Art Director: Devon Hong
Copywriter: Matt Clark
Art Buyer: Deb Spokony
Print Production: Lauren Fertitta
Head of Strategy: Sarah Watson
Strategy Director: Colleen Leddy
Strategists: Sam Jesse, Angela Sun
Account Director: Rossa Hsieh
Account Coordinator: Marshall Kerns
Mechanical Artist: John Connolly

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Hiv & Aids | Photographer: Jari Riihimäki

Hiv & Aids | Photographer: Jari Riihimäki | ADS | Scoop.it

"Adrian Bruce and 26 others were here"

Photo report's insight:

Advertising Agency: McCann Worldgroup, Helsinki, Finland

Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Published: January 2012

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Purple Focus - Mad(e) in India :: Creative Showcase

Purple Focus - Mad(e) in India :: Creative Showcase | ADS | Scoop.it

For God's sake, stop the pollution this Diwali.

 

Photo report's insight:

Advertising Agency: Purple focus, Gurgaon, India
Creative Director: Aman Dhari Sinha
Associate Creative Director: Gautam Nandrajog
Art Director: Paulomi Dey
Copywriter: Vipul Chaudhary
Illustrator: Siraz Hussain
Client Service: Amin khan, Upasna sahni
Published: November 2012

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