I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence management. The gist was this: our emerging multi-device behavior coupled with a growing “always on” existence requires that marketing messages are consistent across the devices. Transmedia storytelling is simply a vehicle by which to enable that.
But that brings up the question, “why storytelling?”
Great deck from e-Marketer to explain this trend in digital marketing.
Social video is brands producing advertising with the purpose of getting it seen and shared by people who want to watch it as opposed to producing ads where the goal is to interupt people and push the message on them.