This article shows that if companies integrate social media with their business, then they are able to create a powerful tool to establish new ideas for marketing and increasing consumer engagement and trust. If businesses increase their activity with their consumers then the interest of their consumers will increase their perception of the brand.
While reading this article i found out that Coke's ad campaign about the polar bears on Facebook interesting. Coke used Facebook to show ads which were linked to videos over a 3 day period which re-introduced the polar bears. The ads were used on TV also, but the results showed that using Facebook was far more effective than using TV, and it was also cheaper to use than a TV ad. TV ads are still effective as they are the most watched form of media channel, but this shows that social media channels are starting to become the next big thing in terms of advertising, and is companies are able to utilise social media sites correctly than their business will benefit as well. Facebook is an excellent form of advertising as consumers are able to share the ads with their friends which will give the company more exposure.
This article is basically a guide on how to develop and create integrated marketing communications within a business. there are 2 factors that drive IMC, offline and online marketing. offline marketing is print media, TV and posters so the traditional factors of creating brand awareness. online marketing is social media platforms such as Facebook. there are 4 tips on how develop a IMC strategy. 1. creating an IMC goal. Individuals must be aware of these goals in order for them to complete the goals. 2. Know your customer. Marketers will be able to gain an advantage when they create a IMC campaign by identifying who their target market will be. 3. Check for Consistency. Ensures that the consumer and the marketer have a strong, clear idea of what the brand is and about. 4. Audit your marketing. It is important to review your marketing strategy to achieve these results such as the positives and negatives of the plan. If marketers are able to focus on these main areas then it will help their business become more successful.
What marketing channel is best at motivating action? - New research reveals fascinating insights into consumers’ reactions to advertising
while i was reading the article, the Elaboration Likelihood Model was able to connect to the article. the ELM model is basically a dual process theory which describes how attitudes are formed and changed. A marketer has to make sure that when one of their messages is getting focused on and in order to motivate their target consumers to the highest level, they would need to select the least annoying advertising medium. This will help the marketers engage their target market so they wont skip or leave the message. The article states that 94% of consumers will remember the advertiser who gives them a promotional item or the product being advertised. this allows the consumers to interact with the product and use their senses to make themselves familiar with their products.
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