IMC
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by NayanVallabh from IMC
Scoop.it!

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | IMC | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]

Via Brad McMahon, Stacey Pretorius
NayanVallabh's insight:

This article shows that if companies integrate social media with their business, then they are able to create a powerful tool to establish new ideas for marketing and increasing consumer engagement and trust. If businesses increase their activity with their consumers then the interest of their consumers will increase their perception of the brand.

 

more...
Meera Bhana's comment, May 9, 2013 9:00 PM
I think it depends on how the media site is communicating the brand or product. Some businesses tend to overload on information and strategies which makes consumers lose interest and not always bother to purhase the product.
Aloivaa Su'a Siaki Tupuola's curator insight, April 13, 2014 7:29 PM

Swift emerge of social media technology create marketing advantages and become an integral element to direct marketing mix, in terms of designing their IMC campaigns. The two popular social media networks, Facebook (estimated about 1 billion users) and Twitter (about 500million users) became popular and being recently accepted by marketers as good platforms to interact with consumers. Through this social integration and interaction between users on daily basis, created many opportunities to marketers in terms of positioning brands and putting more advertising that are exposed by users.

 

The author’s insights is supported and it can be trusted in a way of accepting and can be prove by statistical figures and research results conveyed in the article. Brands positioning on social media networks can be trusted by customers more than any other media comm, because the existence of word of mouth is powerful to persuade and convince them. More specifically, social network users can discuss brands, share information about brands and may lead up to get better brand knowledge and awareness. So, the information generated from users interaction and discussion of a particular brand could increase consumers brand knowledge and awareness and may lead up to a buy the brand.

 

However, marketers and firms must have to be careful and strategically consider that social media can wide spread PWOM( positive word of mouth) as well as NWOM(negative word of mouth) about a brand in a very fast pace throughout the global.

 

Stacey Pretorius's curator insight, May 6, 2014 3:16 AM

Trust, engagement to buying products - Businesses that use social media increase their interaction with target audiences and the interest of these audiences towards their brands.

Rescooped by NayanVallabh from Integrated Marketing communication
Scoop.it!

Yes, Facebook Ads Can Be More Effective Than TV.

Every euro spent on Facebook returned 2.74 euros in additional Coke sales. That was 3.6 times better than the ROI attributed to TV ads.

 


Via Nicole Smith, Leilani Verona Steffany
NayanVallabh's insight:

While reading this article i found out that Coke's ad campaign about the polar bears on Facebook interesting. Coke used Facebook to show ads which were linked to videos over a 3 day period which re-introduced the polar bears. The ads were used on TV also, but the results showed that using Facebook was far more effective than using TV, and it was also cheaper to use than a TV ad. TV ads are still effective as they are the most watched form of media channel, but this shows that social media channels are starting to become the next big thing in terms of advertising, and is companies are able to utilise social media sites correctly than their business will benefit as well. Facebook is an excellent form of advertising as consumers are able to share the ads with their friends which will give the company more exposure.

 

more...
Nicole Smith's curator insight, March 11, 2014 7:47 PM

I think the content of this article, regarding how Facebook ads were more successful than Television ads for Coke's campaign to reintroduce polar bears in the first quarter of 2013, shows how the marketing and advertising industry has changed over the last couple of years. While Television is obviously still a popular medium that companies choose to run their marketing campaigns on, it is interesting (and not surprising) to see that advertising on Facebook can be just as successful (if not more successful in this case). I think it's quite exciting to be a part of the changing society, where in a couple of years television advertising could become obsolete because of other new, exciting mediums that are being invented right now.

Leilani Verona Steffany's curator insight, March 13, 2014 3:45 AM

I found this article very interesting -  about Coke's campaign ad that used Facebook to display ads linked to videos over three days, which were used to reintroduce cokes famous polar bears.  TV ads were used as well, however the results from coke using facebook were more effective, and only cost 2% of the campaign total cost. We all know TV days are not over (just yet), and TV ads are still effective, but this significant result is showing us that social media sites can very well benefit businesses, small and BIG, and in cases such as this, more so than major mediums such as TV. 

 

I've always thought that Facebook had a lot of potential in terms of advertising and it's capabilities, as it is a great way of brand & product communication. What I like about it is unlike TV, consumers choose to take notice of advertisements, such as opening links to video advertisements etc, hence the message is taken in more effectively and willingly. Unlike TV ads were advertisement can seem like a disturbance embedded in between a program you were enjoying before the ad break. I agree with the article, Facebook is definitely an effective sales channel but it can only work with 'unique and creative content' and 'excellent execution.' Otherwise it just becomes apart of the blur. 

 

Shichi Zhong's curator insight, May 13, 2014 3:38 AM

Communication is quiet important by breaking barriers and bridging the gap between rich and poor. Even though the article did not talk the rich and poor, it give me the idea of communications in the IMC can influence the outcome. Facebook is now the biggest social media website in the world and it has many users in different age groups. TV, as a traditional media channel has been reduced its functions and lost some audiences by competing with social media. Therefore, Facebook now is not just a social media channel but more like a communication center, where every person could deliver their messages to the whole world and every one could comment on the message, It is very helpful for companies and the government to deliver the messages (especially some serious issues) to obtain the feedback from the people. Many politician are using Facebook such as Obama, John Key and other leaders. This is a good sign for social media channel to play a more important role to influence the world.

Rescooped by NayanVallabh from IMC
Scoop.it!

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald, melanie Cottrell, Joe Wei, Maddy Schwarz
NayanVallabh's insight:

This article is basically a guide on how to develop and create integrated marketing communications within a business. there are 2 factors that drive IMC, offline and online marketing. offline marketing is print media, TV and posters so the traditional factors of creating brand awareness. online marketing is social media platforms such as Facebook. there are 4 tips on how develop a IMC strategy. 1. creating an IMC goal. Individuals must be aware of these goals in order for them to complete the goals. 2. Know your customer. Marketers will be able to gain an advantage when they create a IMC campaign by identifying who their target market will be. 3. Check for Consistency. Ensures that the consumer and the marketer have a strong, clear idea of what the brand is and about. 4. Audit your marketing. It is important to review your marketing strategy to achieve these results such as the positives and negatives of the plan. If marketers are able to focus on these main areas then it will help their business become more successful.

 

more...
EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

Scooped by NayanVallabh
Scoop.it!

What is the most annoying advertising medium? | TheMarketingblog

What is the most annoying advertising medium? | TheMarketingblog | IMC | Scoop.it
What marketing channel is best at motivating action? -          New research reveals fascinating insights into consumers’ reactions to advertising
NayanVallabh's insight:

while i was reading the article, the Elaboration Likelihood Model was able to connect to the article. the ELM model is basically a dual process theory which describes how attitudes are formed and changed. A marketer has to make sure that when one of their messages is getting focused on and in order to motivate their target consumers to the highest level, they would need to select the least annoying advertising medium. This will help the marketers engage their target market so they wont skip or leave the message. The article states that 94% of consumers will remember the advertiser who gives them a promotional item or the product being advertised. this allows the consumers to interact with the product and use their senses to make themselves familiar with their products.

more...
Jordy Jamieson's curator insight, March 23, 2014 8:43 PM

What do consumers find annoying? How do companies avoid this?