Following mounting pressure from international rightsholders, last year Google finally caved in and said it would start making ‘pirate’ sites more difficult for its users to find. But, according to the RIAA, this was a false promise. The music group says that sites for which Google receives thousands of DMCA notices still outrank legitimate services. To correct this problem the RIAA is now urging the search engine to "immediately make the necessary changes so its pledge becomes a reality."
RIAA CEO Cary Sherman wants search engines to take significant action against pirate sites. The RIAA says Google should implement special anti-piracy measures as copyright holders can't properly take down constantly reappearing links to infringing content. "It’s like 'Groundhog Day' for takedowns," Sherman says.
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