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Rescooped by Christoph Honeder from Public Relations & Social Media Insight
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Here’s How to Unlock The PR Value of Integrated Communications

Here’s How to Unlock The PR Value of Integrated Communications | ikp | Scoop.it

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.

 

At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications.

 

LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy.

 

In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....


Via Jeff Domansky
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Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:40 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Jeff Domansky's curator insight, September 22, 2013 8:02 PM

Agencies need to get more social. And how!

Jared Hill's curator insight, September 23, 2013 1:50 PM

Highly useful information to have in regards to marketing, as well as other perspectives of PR

Rescooped by Christoph Honeder from Social Media For U
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The 10 New Rules of Crisis Communications

The 10 New Rules of Crisis Communications | ikp | Scoop.it
Social media and the way people use the Internet has changed the rules of the game when it comes to your crisis communications. Learn more here.

Via Helder Gonçalves
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Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | ikp | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
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