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Want a cult following as big as Apple? Start telling tales... - Management Today

Want a cult following as big as Apple? Start telling tales... - Management Today | Millennial Impact | Scoop.it
Read Want a cult following as big as Apple? Start telling tales...
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Millennial Impact | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
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Speaking of Social Impact, Words Matter

Speaking of Social Impact, Words Matter | Millennial Impact | Scoop.it
Article Highlights:

It’s hard to reduce a set of innovative initiatives that have affected lives, livelihoods, and living conditions in untold ways in a page, much less a spreadsheet.
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Build A Movement, Not A Campaign, And You'll Ignite Passion In Your Brand's True Believers

Build A Movement, Not A Campaign, And You'll Ignite Passion In Your Brand's True Believers | Millennial Impact | Scoop.it
Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers « Building Social Bridges http://t.co/4jlidFl3V9
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Millennial Impact | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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