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If you lead them, they will follow!
Traits today's leaders "must have" to survive and lead without self-destructing
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Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | If you lead them, they will follow! | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  

 

Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


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Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

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Excerpts:

 

Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.

 

A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.   At the high end, that approaches Australia’s annual GDP.   Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...”     Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.

 

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In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
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...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

 

In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.

 

Even Twitter-phobic CEOs may have a hard time ignoring that business case.

 

Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.


Via Deb Nystrom, REVELN
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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | If you lead them, they will follow! | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

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...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

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...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

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Changing to more social behaviors takes time, but most of all, it takes trust.

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In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


Via juandoming, Deb Nystrom, REVELN
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Social Business Culture is winning in the Competitive High Tech Business, Change Leader

Social Business Culture is winning in the Competitive High Tech Business, Change Leader | If you lead them, they will follow! | Scoop.it

"Social business culture wins again in the competitive high tech world, with collaboration and tremendous employee and client loyalty to prove it."

   

This is one of the smarter change/culture pieces of read recently, with good stats and means.  It's a Forbes piece on collaborative culture by Christine Comaford, contributor.  Here collaboration is NOT a myth or buzz word,  rather it appears to be in full practice and working quite well, thank you!  ~  Deb

   

Excerpts:

   

Stats on Enterasys:  One of the fastest growing networking companies in high tech:

 

Produced 3 years of consecutive top-line year-over-year revenue growth Grown 25% of sales from new customers Had less than 5% annual employee attrition Has a Net Promoter Score of 81 – NPS score is not a typo     Their tools used include Salesforce.com’s Chatter, Twitter, Facebook to accelerate business via connection & collaboration.     

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A ‘social’ executive sponsor must be S.O.C.I.A.L. – sincere, open, collaborative, interested, authentic and likeable.

   

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Vala Afshar, Enterasys’ Chief Customer Officer says it is because the company is a social enterprise featuring their collaborative and customer focused culture thriving in this highly competitive market.

   

Samples of the tenents of their culture building & sustaining:

   

1. Define a meaningful purpose

    

Social collaboration is not about social media. It is about the purpose of collaboration and execution. A strong culture is based on tenants of transparency, accountability, execution velocity, and mass collaboration.

   

2. Ensure simplicity and user experience

   

Key:  social technology selection criterion must be “ease of use” for both the employee and customer experience => highly dependent on seamless integration, ease of use, and alignment to existing workflows.

   

3. Have a ‘social’ executive sponsor

   

The executive must be S.O.C.I.A.L. – sincere, open, collaborative, interested, authentic and likeable. The executive sponsor must be actively engaged and enthusiastically willing to promote inter-departmental collaboration. Influence and likeability are key success factors.

   

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[Don't] force collaboration, [instead offer] encouragement and invitation to growth.

   

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6. Create social collaboration functional groups

   

Pre-establish a group representing various functions - a social collaboration team, including a Social ELT members (marketing, sales, services, IT, engineering – extended leadership team), who represent various functions, can do this at the beginning. Within lines of business, it is more likely that employees will collaborate.

 

Once comfortable collaborating internally, connections will begin to establish outside the lines of business.

   

8. Measure adoption

   

Celebrate and recognize power collaborators and how they are positively impacting business objectives. Recognize the most followed, the most posts and even potential for training opportunities. [Don't] force collaboration, instead offer encouragement and invitation to growth.

   

10. Passionately embrace change and have fun

  

Social collaboration is ...most of all it is about enjoying the people your work with and the work that you do. Have fun growing mindshare and your business.

    

Source:  http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/

 

 


Via Deb Nystrom, REVELN
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