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The advice and encouragement of others helps keep your "brand development" on target. Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.
As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter."
Great checklist for creating an online personal brand for individuals or for businesses of any size - this is now a must in the digital age and economy
Branding is so much more than it was once thought of!