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Yahoo's Marissa Mayer Is No Fool

Yahoo's Marissa Mayer Is No Fool | If you lead them, they will follow! | Scoop.it

"Like any good leader, she knows who creates real value, and how, in her company." She's seen and is acting on the performance results.

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...she was predisposed to consider physical (co)presence as essential to digital innovation success...

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Blog author Michael Schrage says,

 

"Mayer's Google background (and impact) suggested that she was predisposed to consider physical (co)presence as essential to digital innovation success as computational/design brilliance.

 

…the Googleplex for its employees wasn't health food benevolence, it was to keep people on campus working together."


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, March 5, 2013 4:27 PM

This is an opposing view to the last ScoopIt post.    Seven (7) months is still a short term view in light of this HBR blogger's view that Ms. Mayer is on the right track.


Previous culture can also be a blind spot.  One culture's success does not always paste onto another's key needs.

Change colleague Liz Guthridge, who specializes in change communication, suggests that leaders Avoid “taser” asks to get others to act, referencing Mayer's style of communicating the change.  I tend to agree with Liz.  Yet, there are bigger issues than communication mistakes.    


Time will tell.  ~ Deb

Rescooped by Robin Martin from Change Leadership Watch
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Trending Down for years: Yahoo Investors Need to Worry About Marissa Mayer

Trending Down for years:  Yahoo Investors Need to Worry About Marissa Mayer | If you lead them, they will follow! | Scoop.it

"By fighting trends, like telecommuting, Ms. Mayer's focus on tactics further damages Yahoo - which desperately needs a CEO with vision to create a new strategy."


Excerpts:

 

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Yahoo has been a struggling company for several years.

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...Yahoo has lacked an effective strategy for a decade.  ..It has no technology advantage, no product advantage and no market advantage.  It is so weak in all markets that its only value has been as a second competitor that keeps the market leader from being attacked as a monopolist!

 

A series of CEOs have been unable to develop a new strategy for Yahoo to make it more like Amazon or Apple and less like – well, Yahoo. 

 

...Ms. Mayer was brought into the flailing company from Google, which is a market leader, to turn around Yahoo.  But she’s been on the job 7 months, and there still is no apparent strategy to return Yahoo to greatness.

 

Related posts by Deb:


 There’s No Such Thing as Leadership? Pull, Influence and “Open Space” vs. Power     Status Quo Shakedown Meets Right Action

   

Knowledge, Passion & Power: 3 Simple Change Principles to Release It

 


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, March 4, 2013 12:11 PM

Yahoo's spotlight in the news seems to now be a cautionary tale about how not to change. 


Mayer's success at Google seems as if it is not translating into vision and right action (first steps), even after 7 months, at Yahoo.

Leadership IS about followers and inspiration to adapt.  Yahoo seems to have chosen conventional communication (email) as well as traditional management techniques in a company that seems more and more old school in adapting to change. 


If nothing else, Yahoo, note, the medium is the message, a quote from Marshall McLuhan.

~  Deb