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Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.'
For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point.
Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper.
The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way.
Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques.
Iin the end, the authors Robert Kosara and Jock Mackinlay say:
"Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial."
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it