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Rescooped by NikolaosKourakos from Designing design thinking driven operations
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | iEduc | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D., Fred Zimny
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ManufacturingStories's curator insight, August 17, 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

Rescooped by NikolaosKourakos from visualizing social media
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Google+ Design Cheat Sheet [Infographic]

Google+ Design Cheat Sheet [Infographic] | iEduc | Scoop.it

'It may have had a slow start but Google+ is slowly but surely cementing itself as the social network platform of the future. So.. we give you a cheat sheet for the new Google+ layout sizing!'

 

Google+ currently has over 150 million active users and this number is constantly rising. Already interests & needs of individuals and companies are more focused and more easily targeted than Facebook...

 


Via Lauren Moss
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Rescooped by NikolaosKourakos from Create, Innovate & Evaluate in Higher Education
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Guide to Quality in Post-Traditional Online Higher Education

Guide to Quality in Post-Traditional Online Higher Education | iEduc | Scoop.it
Working with Academic Partnerships, Sir John Daniel and Stamenka Uvalic-Trumbic have released a Guide to Quality in Post-Traditional Online Higher Education Gui

Via Alfredo Corell
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Alfredo Corell's curator insight, April 6, 11:00 AM

The new Guide aims to help individuals and institutions that are adopting post-traditional approaches by outlining key issues to consider when assuring the quality of their offerings. The guide is structured in the form of ‘Frequently Asked Questions’ as a simple way of presenting the central arguments and is aimed at university decision-makers, faculty and academic staff, government policy-makers, funding bodies, and researchers.


download the guide: http://www.icde.org/?module=Files;action=File.getFile;ID=3252 

Rescooped by NikolaosKourakos from Content Curation World
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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | iEduc | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

 


Via Robin Good
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Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken