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Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
Via Lauren Moss
How many of us have heard career experts telling us to “go out there and network”?
What does that actually mean? They never seem to specify.
So we end up going to 1 or 2 pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize the pointlessness of random networking. We stop going. But we keep hearing about the importance of our network, and we hear about how most jobs are found through personal contacts. Pretty soon, it becomes clear to us that it’s WHO you know, not WHAT you know. But we have no idea how to actually turn that realization into something actionable.
There’s a game going on around us that we don’t even see.
And today, I want to show you exactly how to decode it — along with the specific email scripts to use. If you’ve been waiting for the real story on how networking actually works, this is it.
Read more: http://bit.ly/xd4OhE
Via Martin Gysler
This powerful post from D. Mourlam describes the apps that can not only enhance lessons so they are universally-designed but can also be used by learners to express what they know. He provides a description of each app and what the UDL Connections are with each app.
> Videolicious and Flexible Methods of Expression and Apprenticeship
> iMovie and Flexible Methods of Presentation
> Skitch and Flexible Methods of Expression and Apprenticeship
> Evernote and Flexible Methods of Expression and Apprenticeship
> Twitter and Flexible Options for Engagement
> Facebook and Flexible Options for Engagement
> Prezi Viewer and Flexible Methods for Presentation
> VoiceThread and Flexible Methods of Expression and Apprenticeship
> Skype and Flexible Options for Engagement
> Screen Chomp and Flexible Methods of Expression and Apprenticeship
Via Kathleen McClaskey
Useful presentation from Shel Holz that shows actual examples of curation for internal communications.
Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it.
Original video: http://vimeo.com/30168580 ;
Via Alison Harrison, Robin Good
What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them? Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.
Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”
Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby, Karen Dietz
Blended learning means offering a combination of face-to-face and online learning opportunities to learners. Blending these learning opportunities can contribute to personalizing learning. However, blended learning is not the only approach that personalizes learning. Personalizing learning starts with the learner. This means that learners have a stake in their learning by taking responsibility for their learning. When they own and drive their learning, they are more motivated to want to learn. In a learning environment that starts with the learner, teacher and learner roles change.
The research at the Students at the Center (studentsatthecenter.org) wrote nine reports on student-centered learning. Eric Toshalls, Ed.D., and Michael Nakkula, Ed.D. in one report, wrote the research on “Learning Theory: Motivation, Engagement and Student Voice” that described:
The Trifecta of Student Centered Learning
Motivation - Without motivation, there is no push to learn
“For students to create a new knowledge, to succeed academically, and to develop into healthy adults, they require each of these experiences.” -Toshalls and Nakkula
Universal Design for Learning (UDL)
Via Kathleen McClaskey, Barbara Bray