Are you still deciding whether it’s worth investing in Google Plus?
If you work in social media, chances are you’re already on it because ..well, that’s your job. If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.
So, Why You Need to Pay Attention to Google+
1. Social Networking
Networking on Google+ is more like Twitter than Facebook. You can stalk, uh, follow anyone you want without their permission. The advantage over Twitter is that the platform allows limitless text and integrates with rest of Google.
2. Content Marketing
Creating valuable and sharable content improves your Google search ranking as well as your brand recognition and influence.
3. Search Engine Optimization (SEO)
The top reason businesses stake a claim on Google+ is because of the perceived SEO benefits of being on Google property. The assumption is true – to a point.
by Ray Hiltz
Via Ivo Nový, Luciana Viter