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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | iDesign | Scoop.it

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | iDesign | Scoop.it

When it comes to design, user experience is one of the key things.

 

According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.

 

Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
more...
Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

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11 Tips For Building A World-Class Brand Identity | The Financial ...

11 Tips For Building A World-Class Brand Identity | The Financial ... | iDesign | Scoop.it
Their new rebranded identity is a case study in how design can affect a company's image and people's perceptions of it.
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Color Is MASTER of Us All

Color Is MASTER of Us All | iDesign | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith, Serkan Karaman, Susan Daniels
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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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TG30-minute-social-media-infographic.png (1000x4014 pixels)

TG30-minute-social-media-infographic.png (1000x4014 pixels) | iDesign | Scoop.it
Joshua OCock's insight:

Social media infographic

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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | iDesign | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.

Tapbots

 

Tapbots uses mascots to tell the story of crazy scientists building tiny robots that “live” in your iPhone, iPod Touch, or iPad and perform simple tasks like converting units or managing Twitter accounts. The Tapbots story also lets users become a part of the narrative by using the “bots.”

Characters: The Mad Scientists and the Tapbots.
Setting: iOS devices.
Action: The function of each Tapbot app.

Tinke

 

Zensorium uses an illustrated, scrolling story to animate how its Tinke wellness-checking product functions. As visitors scroll, they see how Tinke works, photographs of locations Tinke can be used, and are given opportunities to purchase Tinke.

Character: Potential Tinke users.
Setting: Anywhere users would monitor health statistics.
Action: Using Tinke.

Mutant Labs

 

Mutant Labs tells the story of five “mutant” developers who build games, apps, and “other digital wizardry” in their labs. Mutant Labs makes good use of language to build an atmosphere around its story. Phrases like “digital wizardry,” “how we roll,” and “radioactive smelting accidents” all help create a fun atmosphere around the Mutant Labs brand.

Characters: The five mutant developers.
Setting: The Mutant Lab.
Action: Developing games and mobile apps.

Kiva

 

Kiva, the micro-lending site, engages potential donors with the stories of people around the world. Kiva uses stories about real people living in real places and invites visitors to donate and become a part of the story. Kiva also uses evocative imagery to create a site atmosphere representing people and places from around the world.

Characters: Real people.
Settings: Locations across the globe.
Action: Donating and become a part of the story.

Cascade Brewing Co

 

 

Cascade Brewery Co., in Australia lets you interact with different dials to “brew your own website.” Many of the navigational images tell a smaller story that lend to the overall atmosphere of the site — like the “News” link depicting a man shouting into a megaphone. Visitors who come to the online “brewery” adjust the brewery controls to “brew” a version of the site that best suits them.

Character: The visitor.
Setting: The online “brewery.”
Action: “Brewing” a unique site experience.

Evernote

 

Evernote, the reminder platform, uses a simple storytelling illustration to explain how its product works. The Evernote application simplifies collecting and saving notes from around the web.

Characters: Evernote users.
Setting: Interesting websites.
Action: Using the Evernote application.

Bellroy – Slim Your Wallet

 

Bellroy, a wallet manufacturer, has a “Slim Your Wallet” page that tells the story of Roy, who “represents thousands of people around the world,” and his quest to escape “pocket bulge hell.” Bellroy uses a humorous illustrated story with video links to sell wallets.

Character: Roy Costanza — or anyone avoiding “pocket bulge hell.”
Setting: Anywhere Roy carries his wallet.
Action: Slimming Roy’s wallet.

Ben the Bodyguard

 

 

This security app presents itself as a character in a story, namely, Ben the Bodyguard. Ben lives in your iPhone and keeps your data safe. The site also links to a website that shows Ben the Bodyguard walking the mean streets of data theft as he explains the perils of having an unprotected phone.

Character: Ben the Bodyguard.
Setting: Your iPhones.
Action: Keeping your data safe.

Forefathers Group

 

Forefathers, a web design firm, positions itself as an “old-timey” design group, relying on typography, antique imagery, and clever verbiage to weave its story. Phrases like “These chaps are pretty much the cat’s pajamas…” give the site a fun atmosphere.

Characters: The Forefathers employees.
Setting: An imaginary old-timey design shop in the modern world.
Action: “Designing jaw-dropping album art, merchandise and websites.”

Captain Dash

 

Captain Dash, a data analysis firm, tells the story of a superhero in a new age of intelligent marketing. Captain Dash represents the product and saves the customer’s marketing campaigns in this new marketing world.


Via Gregg Morris, Karen Dietz, Robin Good, juandoming, Ricard Lloria
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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

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Homepage Elements Every Business Website Should Have [Infographic]

Homepage Elements Every Business Website Should Have [Infographic] | iDesign | Scoop.it

Almost everyone’s got a website these days, and one of the most important parts of yours is the homepage – It serves as the virtual front door to your business and gets the lion’s share of your visitors.


To help roll out the welcome mat, here’s an infographic breakdown of the elements every successful business homepage should include.


Via Lauren Moss
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Ana Quillinan's curator insight, June 28, 2013 8:42 AM

Always look at the feasibility for visitors to get to a next step with you. If the sign-up, free trial, get help buttons are not in optimal viewing range, your conversion rate will be abysmal. No visitor expects to make a deal right away unless you're an ecommerce site - woo them and be friendly. Think of a shop window if you had a brick and mortar business. That's your website's homepage canvas.....

Abimes Concept's comment, July 4, 2013 11:04 AM
Thank's Lauren !
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Mashable

Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
Joshua OCock's insight:

Mashable = probably THE best social media / tech / business website to browse in the world right now. Anyone disagree?! 

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Joshua OCock's curator insight, June 20, 2013 10:23 AM

Mashable = probably THE best social media / tech / business website to browse in the world right now. Anyone disagree?! 

Rescooped by Joshua OCock from ❤ Social Media Art ❤
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Tutorials | Supercolortuts

Tutorials | Supercolortuts | iDesign | Scoop.it
Adobe Photoshop and Illustrator Tutorials, Tips and Freebies

Via Susan Daniels
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Susan Daniels's curator insight, May 5, 2013 10:09 PM

Love those free tutorials. This site is fabulous for beginning level Photoshop and Illustrator users.

 

Wow, those artists really know how to make a site look good - don't they? They step outside the box and make us love them.

 

This site is packed with tuorials, quick tips, freebies and much more.

 

The layout is simple, beautiful and user friendly. I recommend this site to all you beginning students of Adobe Photoshop and Illustrator.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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A Day In The Life Of The Internet – infographic

A Day In The Life Of The Internet – infographic | iDesign | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


Via Lauren Moss
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Martin (Marty) Smith's curator insight, May 22, 2013 1:58 PM

Think we are in the middle of a collaborative revoluton or what?

Taylor Mergele's comment, May 22, 2013 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop | iDesign | Scoop.it
  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

Via Mark Strozier
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Jane Sleeth's comment, May 30, 2013 1:51 PM
Remember however that the use of icons and infographics needs to take into account principals of Universal Design so that people of all ability levels can "read", understand and use. JE Sleeth OPC Accessible Design consultants since 1991
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
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Branding Process: ClaimVantage Logo, Tagline, Web Site, More ...

Branding Process: ClaimVantage Logo, Tagline, Web Site, More ... | iDesign | Scoop.it
Branding Case Study: ClaimVantage | COMPELLING BRAND IDENTITIES IN PRINT & WEB. ... Logo process. We did a full exploration of logo concepts, but narrowed the process by keeping their corporate green and black color palette.
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