Identité de marque
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Identité de marque
Ingrédients permettant à une marque de voir le jour et de se développer efficacement
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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | Identité de marque | Scoop.it

The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives.


Via Daniel Watson
Bad Spoon's insight:

Comment convaincre des prospects de la valeur d’une marque si les employés qui travaillent pour celle-ci ne sont eux-mêmes pas convaincus ?

 

Au contraire, si ceux-ci sont passionnément attachés à leur marque, ils sauront la défendre et la valoriser, et seront des ambassadeurs de poids

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Jeremy Barton's curator insight, October 18, 2013 11:35 PM

This is so true. The article is a bit long but the message is loud and clear. If your staff loves what your company does, it says it all.

 

Thảo Lee's curator insight, October 19, 2013 7:04 PM

http://www.taiiwin565.com/tai-iwin-280/

Balamurugan T (2000+ Conn...)'s curator insight, November 7, 2013 10:18 PM

add your insight...

 

 
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[Infographic] Influencers vs. brand advocates: confuse them at your own peril

[Infographic] Influencers vs. brand advocates: confuse them at your own peril | Identité de marque | Scoop.it

"Marketers are looking to get more word of mouth for their products and services and are investigating building influencer and advocate programs.

 

Before you do this, it's imperative to know the difference between influencers and advocates as I find they are often confused by marketers.

 

Influencer campaigns can be good for short term buzz. But don't ignore the fact that brand advocates, or customer evangelists as I would call them, are an investment in loyalty that pays dividends in the long term."

Bad Spoon's insight:

Une belle infographie mettant en valeur l'impact des préconisateurs réellement passionnés par la marque qu'ils défendent

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