To call modern design a plague would be overdramatic. It's not that. Modern design is a tool available to branding execs. However, too many of them use this tool improperly. They default to minimal...
Bad Spoon's insight:
Une approche à étudier : revenir à des identités plus simples, plus claires, moins métaphoriques.
Même si je suis personnellement partisan d'approches subtiles et symboliques, son opinion ne manque pas d'intérêt. L'idéal serait probablement de trouver le moyen de profiter du meilleur de ces deux mondes
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