If you were a brand, how would you smell? | Identité de marque | Scoop.it

Everyone is talking about “brand experience.” Gone are the days of brands consisting of mere logos and taglines—current consumers demand more.

 

We want the experience of taking our iPods to the Genius Bar and customizing a pair of shoes with NikeiD. We want to connect with brands as extensions of ourselves. We see them (visual identity), we talk to them (social media), we hear them (naming, commercials), we touch them (product design), we might even taste them (food and beverage products)… 

 

And now, we can smell them…?