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The Top Cities for Female Entrepreneurs [INFOGRAPHIC] | She Owns It

The Top Cities for Female Entrepreneurs [INFOGRAPHIC] | She Owns It | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
The Top Cities for Female Entrepreneurs [INFOGRAPHIC]
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10 Great Blogs for Product Design

10 Great Blogs for Product Design | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Top 10 Product Design Blogs for those wishing to keep up-to-date with the world of industrial design. My favourite places to surf on the web for design.
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I could spend days absorbing all this and be so happy!

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Page 2 The Biggest Trends in Business for 2013

Page 2 The Biggest Trends in Business for 2013 | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Page 2 Our look at new directions in business and how they will affect you in the coming year -- and beyond.
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Responsive Web Design | Dot Com Infoway

Responsive Web Design | Dot Com Infoway | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Responsive Web Design: A Paradigm Shift in the Industry, the infographic provides insights on the concept of responsive web design and the reasons for its rising popularity.

Via Jeff Domansky
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The Real McCoy: Should Intellectual Property Rights be the New ...

The Real McCoy: Should Intellectual Property Rights be the New ... | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Ironically, early attitudes about the lack of intellectual prowess of Blacks did not prevent the Confederate States of America from passing the following law in 1861: That in case the original inventor or discoverer of the art, ...
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Kids' Cognition Is Changing—Education Will Have to Change With It | New Learning - Ny læring

Kids' Cognition Is Changing—Education Will Have to Change With It | New Learning - Ny læring | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
A new survey considers the intellectual future of the millennial generation.

Via Mayvin Rmm
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The Top Cities for Female Entrepreneurs [INFOGRAPHIC] | She Owns It

The Top Cities for Female Entrepreneurs [INFOGRAPHIC] | She Owns It | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
The Top Cities for Female Entrepreneurs [INFOGRAPHIC]
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Google: This is your Knowledge Graph on drugs

Google: This is your Knowledge Graph on drugs | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Google's evolving database of the relationships between people, places and things gets a new dose of medicine. Read this article by Casey Newton on CNET News. (Google: This is your Knowledge Graph on drugs Google's evolving database...
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How To Find Press And Blog Contacts For Your App

How To Find Press And Blog Contacts For Your App | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it
Launch day is approaching,  you've been building your email list of interested users and now you'd like to make sure your app launch is going to get covered by blogs and newspapers. By some of them, at least.

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Measuring Thought Leadership

Measuring Thought Leadership | Ideation, Learning, Knowledge, Intellectual Property | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Influences means a couple of different things.  You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership." 

 

This is a vanity metric - and there are several tools you can use to measure it.  This Infographic shows some of them.

 

Most important bit is the how to:

 

If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.

 

What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :


Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.


Define who is your target audience.


Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content.
Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools.
Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial.
Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.




Via Beth Kanter
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