Ironically, early attitudes about the lack of intellectual prowess of Blacks did not prevent the Confederate States of America from passing the following law in 1861: That in case the original inventor or discoverer of the art, ...
Google's evolving database of the relationships between people, places and things gets a new dose of medicine. Read this article by Casey Newton on CNET News. (Google: This is your Knowledge Graph on drugs Google's evolving database...
Launch day is approaching, you've been building your email list of interested users and now you'd like to make sure your app launch is going to get covered by blogs and newspapers. By some of them, at least.
Influences means a couple of different things. You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership."
This is a vanity metric - and there are several tools you can use to measure it. This Infographic shows some of them.
Most important bit is the how to:
If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.
What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :
Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.
Define who is your target audience.
Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools. Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.