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The Ultimate Guide to Marketing with Infographics

The Ultimate Guide to Marketing with Infographics | Ideas by RevSquare | Scoop.it
Learn 12 ways to use Infographics for your Marketing.
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Ideas by RevSquare
Every Company is a Media Company
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The use of loyalty cards has exploded since the beginning of the crisis - the case of the Spanish market.

Since the begining of the crisis, the use of loyalty cards by consumers has exploded, and consequently, companies try to offer new benefits to meet the new needs of consumers, focusing in particular on promotions and discounts. This article was released following the publication of a study by The Logic Group and Ipsos. According to this study, the Spanish have on average 5.8 loyalty cards, indicating a trend sharply upward. Moreover, 52% of the respondents said that the negative economic climate has led to an increased use of their loyalty cards, especially in restaurants and cafes. In addition, 21% have joined new programs for this reason, hoping to save money. These statistics validate the predictions made by the French agency 'Observatoire de la Fidélisation' in its Loyalty Barometer (http://www.observatoire-fidelite.com/barometre-de-la-fidelite).

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Cross-Platform Campaign Ratings Product Launched - 2012-10-01 13:55:24 | Broadcasting & Cable

Nielsen announced that it is launching its long-awaited Cross-Platform Campaign Ratings product.

 

The ratings company has been working on the project with ESPN, Facebook, GroupM, Hulu and Unilever. Its goal is to measure the reach of video advertising across screens.

 

"Creating a way to reach, measure and monetize inventory across screens and platforms advances the industry toward the high caliber, seamless standard that can provide new opportunities for players across the industry," Steve Hasker, president, global media products and advertiser solutions at Nielsen said in a statement. "Nielsen Cross-Platform Campaign Ratings is an exciting step in helping advertisers, agencies and publishers further understand the impact of their campaigns, wherever they run -- across platforms and markets around the world."

 

Nielsen says the product answers demand from advertisers at a time when more media is being consumed on multiple platforms. According to the latest Nielsen Cross-Platform Report, in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. Nielsen also said more than half of Americans now watch video online, with online viewing increasing average weekly video consumption to somewhere around 35 hours.

 

Nielsen Cross-Platform Campaign Ratings combines data from Nielsen Online Campaign Ratings and its national TV panel to create comparable metrics for TV and online advertising campaign. Nielsen says campaign reporting is available the day after the launch of a campaign, providing data on unduplicated and incremental reach, frequency and GRP measures.

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Why Branding Is An Artifact Of The Past

Why Branding Is An Artifact Of The Past | Ideas by RevSquare | Scoop.it

A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand.

***** Branding as shorthand feels more important now as the world collapses on our heads, but there is something gone forever in time. Perhaps brands haven't changed as much as we have. This reminds me of returning to Harry C. Withers Elementary School after years away. What was once so large on return was now so small. This shrinkage is what has happened to brands. Brands stayed the same size, but we've gotten infinitely larger. Smart, well thought out article with a position I never considered but that makes sense of our NOW.


Via Martin (Marty) Smith
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Therese Torris's comment, July 18, 2012 5:55 AM
I think brands are huge but they're so many and so pervasive that we don't perceive them any more. We swim in brands like fish in the ocean, we "google", we "send from my iPad", we wear logos on our forehead... but thanks for the food for thoughts...
Martin (Marty) Smith's comment, July 18, 2012 6:10 AM
Thanks Therese. Included your comment in the post since it is so representative of my thinking before reading this article. Granted I read this piece very LATE last night (lol), but there is something in the conversations we are having that seems to move brands off their all knowing, all powerful pedestal. I used Mr. Clean because I started my career with P&G, the home of the all powerful brands and the creators of the soap opera. P&G's moving their ad dollars out of soap operas seemed an import SOT (sign of the times) a year (or so) ago. I agree brands are important still, but HOW and WHY are changing for me. Thanks. Marty
Martin (Marty) Smith's comment, July 18, 2012 10:28 PM
Sandy, Thanks for the Rescoop love. I liked this article too. Got me thinking late last night, not always an easy thing to do (lol). Marty
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Telling Your Story: 5 Rules for 'Content Marketing'

Telling Your Story: 5 Rules for 'Content Marketing' | Ideas by RevSquare | Scoop.it
How you can create content that will draw traffic and yield high search engine rankings.
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Why A Multi Channel Social Media Marketing Strategy Creates More Buzz

Why A Multi Channel Social Media Marketing Strategy Creates More Buzz | Ideas by RevSquare | Scoop.it
In traditional mass media marketing you will find that many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people share the latest news with their groups and networks about a great movie or music whether that be off line or online.
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Scribit Content Marketing Platform Teams Up with Top Publishers

“The new relationships we have formed allow Scribit to increase the breadth and depth of trustworthy and relevant publishers we leverage. The result is a revolutionary technology that continues to transform how sharing works. Most importantly, our customers are experiencing nearly immediate results,” said Gregg Freishtat, CEO of Scribit. “Scribit allows our clients to easily deliver fresh, compelling content that engages their audience, particularly in social media, and steer them to their site where they can further engage or convert into sales.”

 

Scribit has entered into relationships with multiple content providers to specifically expand the portfolio of articles and videos available for one-click curating, publishing and social sharing. In a time when organizations need to be selective in choosing relevant and engaging content, top tier publishers are a necessity. The publishers in the business, technology, marketing, and health categories include:

 

· Business: Crain’s NY Business and BizBest
· Technology: ReadWriteWeb, TechRadar, Popular Science, Sound + Vision and The Netizens
· Marketing: Direct Marketing News, Online PR News, Business 2 Community and successfulblogging.com
· Health: HealthDay, Everwell, Freelance MD and YouBeauty
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Best of the Web - Framework - Photos and Video - Visual Storytelling from the Los Angeles Times

Best of the Web - Framework - Photos and Video - Visual Storytelling from the Los Angeles Times | Ideas by RevSquare | Scoop.it

You’ve heard of Etsy, the online mega shop of do-it-yourself creativity and inspiration. I am a big fan and admire all the different things that people come up with.

 

Etsy has a video series called “Handmade Portraits” that showcases original content of artists who sell items though the website.

 

Create idea ! I am sure it will be pretty popular

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Why Your Content Marketing Efforts Might Be Worthless - Context determines its impact

Whether you like it or not, everything you create is seen within some context. This post explores how and why context is paramount to your content marketing success...
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Lessons Learned From Top Curating Sites: Techmeme and DaringFireball

Lessons Learned From Top Curating Sites: Techmeme and DaringFireball | Ideas by RevSquare | Scoop.it
The flood of information available online long ago surpassed what the human mind is capable of taking in. In fact, it would take several lifetimes just to read the URLs of the over 650 million websites currently available.

 

Curation is the only means by which anyone can really make sense of the flood.

But there are a lot of different forms of large-scale curation, from the purely automated aggregation of RSS feeds to hand-selected, best-of-the-best link lists.

 

Not to mention the smaller-scale curation going on all over the social web by individuals sharing interesting and valuable links with their personal and professional communities."

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The 10-Step Content Marketing Checklist | Copyblogger

Don't try to rush to Step 10 of the checklist when Step 3 is still giving you trouble.
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Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman | Business 2 Community

Great conversation about B2B content marketing with content marketing expert and co-author of Content Rules C.C. Chapman.

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50 Smart Ways to Craft a Social Media Content Marketing Plan

50 Smart Ways to Craft a Social Media Content Marketing Plan | Ideas by RevSquare | Scoop.it

Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you more customers.


How to Craft a Successful Social Media Content Marketing Plan, will help you to create a content marketing plan in order to build a strong relationship with your community.

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How to develop and deliver your content strategy

ADD VALUE - DEFINE THE ROLE OF PLATFOMS - BUDDY UP - INVITE PARTICIPATION - DISTRIBUTE YOUR CONTENT - MEASURE YOUR SUCCESS - COMMIT AND EVOLVE

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Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

So how can consumers opt out of the program? Go to the Datalogix Privacy page and scroll down (wayyy down) until you see the “Choice” section. The link in the top paragraph will only opt users out of cookies. Read to the last sentence in the Choice section and click on the link in the sentence, “If you wish to opt out of all Datalogix-enabled advertising & analytic products, click here.”

 

Fill out the form to opt out of the program, which should prevent Datalogix from including your information in the hashed data they provide to Facebook.

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Paywalls: A viable option or an obstacle in the way of staying informed? :: Media Update

The Wall Street Journal became the first major newspaper to implement a paywall, doing so in 1997. By 1998, it had garnered some 200 000 subscribers and by 2008, it had reached 15 million.
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10 principles of social media content marketing

10 principles of social media content marketing | Ideas by RevSquare | Scoop.it

Content has become the new “black” of marketing as companies realise that engaging content that begs to be read and shared is essential to growing a brands presence online. Content is not just a blog post but can be a variety of media that can be published online.


This could include:

• Photos – Flickr
• Presentations – Slideshare
• Videos – YouTube
• Images and Photos – Pinterest
• Multimedia – Tumblr and Facebook

 

Publishing is one thing but the real power is in the sharing. This is what you call contagious fluid content. This is facilitated by social networks and social media.

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9 Awesome Reasons to Use Infographics in your Content Marketing | Jeffbullas's Blog

We live in an age of Big Data..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.

 

Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.

 

Do you bookmark, file it or Evernote the link or PDF?Do you punch the reference into your iPhone or iPadDo you grab a pen and jot it down on your beloved Moleskine notepad?

 

We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent.

 

“Infographics” is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.

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The Ultimate Guide to Marketing with Infographics

The Ultimate Guide to Marketing with Infographics | Ideas by RevSquare | Scoop.it
Learn 12 ways to use Infographics for your Marketing.
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Publishing is no longer a job or an industry -- it's a button

Publishing is no longer a job or an industry -- it's a button | Ideas by RevSquare | Scoop.it
As author Clay Shirky points out, the simple act of publishing something -- whether it's a book or a news article -- doesn't require an industry any more, just a button.
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Tips and tools for finding your social media "champagne moment"

o be successful at social media, you have to decide what success means. A social media program without a goal is like professional football without a Super Bowl. Having a goal on the horizon gives shape to your efforts and — more importantly — let’s you know when (and if) it’s OK to pop the champagne. By failing to set specific, measurable, actionable, realistic, time-bound goals, businesses are denying themselves the ability to track their performance.
Hebert suggested attendees should try to define their “champagne moment” in a single sentence, perhaps by using the frame work “Increase/decrease Metric X by Y amount during Z amount of time.”

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Visual Storytelling 101

JESS3’s VP of Production & Operations, Becca Colbaugh, shares her thoughts on the key elements and mechanisms of visual storytelling.
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4 Examples of Stellar B2B Social Media Marketing Content

4 Examples of Stellar B2B Social Media Marketing Content | Ideas by RevSquare | Scoop.it
The culmination of your online and social media content should come together to present an extensive profile that demonstrates your expertise and offers a glimpse of who you are and what your company represents.
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No More Media Gatekeepers: Curators Are All We Need

Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”,  now permanently moved to charman-anderson.com.

 

Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers. 

Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting  points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:

“We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.

In the past, the media acted as gatekeepers.

 

They were the ones that went to the movie previews…
They were the ones who got the advance copy of the game…
They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.

But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.

We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.

We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.

Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.


But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…”

 

I loved this article and title that the author chose for it.

Read the original article here:
http://strange.corante.com/2006/11/08/the-democratisation-of-everything-and-the-curators-who-will-save-our-collective-ass


Via Giuseppe Mauriello, Robin Good
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Dasom Ssomy Kim's comment, May 8, 2013 5:52 AM
Content curation, not gatekeeping. people can choose
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AT&T's Daybreak marks a new age for branded content

AT&T has just released the first episode of Daybreak, an online show that marks a new age for branded content.
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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Companies shouldn’t Replace Email Marketing with Social Media | Ideas by RevSquare | Scoop.it

Written by Achinta Mitra...

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.


Via Content Marketing News
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