Since the begining of the crisis, the use of loyalty cards by consumers has exploded, and consequently, companies try to offer new benefits to meet the new needs of consumers, focusing in particular on promotions and discounts. This article was released following the publication of a study by The Logic Group and Ipsos. According to this study, the Spanish have on average 5.8 loyalty cards, indicating a trend sharply upward. Moreover, 52% of the respondents said that the negative economic climate has led to an increased use of their loyalty cards, especially in restaurants and cafes. In addition, 21% have joined new programs for this reason, hoping to save money. These statistics validate the predictions made by the French agency 'Observatoire de la Fidélisation' in its Loyalty Barometer (http://www.observatoire-fidelite.com/barometre-de-la-fidelite).
Nielsen announced that it is launching its long-awaited Cross-Platform Campaign Ratings product.
The ratings company has been working on the project with ESPN, Facebook, GroupM, Hulu and Unilever. Its goal is to measure the reach of video advertising across screens.
"Creating a way to reach, measure and monetize inventory across screens and platforms advances the industry toward the high caliber, seamless standard that can provide new opportunities for players across the industry," Steve Hasker, president, global media products and advertiser solutions at Nielsen said in a statement. "Nielsen Cross-Platform Campaign Ratings is an exciting step in helping advertisers, agencies and publishers further understand the impact of their campaigns, wherever they run -- across platforms and markets around the world."
Nielsen says the product answers demand from advertisers at a time when more media is being consumed on multiple platforms. According to the latest Nielsen Cross-Platform Report, in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. Nielsen also said more than half of Americans now watch video online, with online viewing increasing average weekly video consumption to somewhere around 35 hours.
Nielsen Cross-Platform Campaign Ratings combines data from Nielsen Online Campaign Ratings and its national TV panel to create comparable metrics for TV and online advertising campaign. Nielsen says campaign reporting is available the day after the launch of a campaign, providing data on unduplicated and incremental reach, frequency and GRP measures.
A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand.
***** Branding as shorthand feels more important now as the world collapses on our heads, but there is something gone forever in time. Perhaps brands haven't changed as much as we have. This reminds me of returning to Harry C. Withers Elementary School after years away. What was once so large on return was now so small. This shrinkage is what has happened to brands. Brands stayed the same size, but we've gotten infinitely larger. Smart, well thought out article with a position I never considered but that makes sense of our NOW.
In traditional mass media marketing you will find that many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people share the latest news with their groups and networks about a great movie or music whether that be off line or online.
“The new relationships we have formed allow Scribit to increase the breadth and depth of trustworthy and relevant publishers we leverage. The result is a revolutionary technology that continues to transform how sharing works. Most importantly, our customers are experiencing nearly immediate results,” said Gregg Freishtat, CEO of Scribit. “Scribit allows our clients to easily deliver fresh, compelling content that engages their audience, particularly in social media, and steer them to their site where they can further engage or convert into sales.”
Scribit has entered into relationships with multiple content providers to specifically expand the portfolio of articles and videos available for one-click curating, publishing and social sharing. In a time when organizations need to be selective in choosing relevant and engaging content, top tier publishers are a necessity. The publishers in the business, technology, marketing, and health categories include:
· Business: Crain’s NY Business and BizBest · Technology: ReadWriteWeb, TechRadar, Popular Science, Sound + Vision and The Netizens · Marketing: Direct Marketing News, Online PR News, Business 2 Community and successfulblogging.com · Health: HealthDay, Everwell, Freelance MD and YouBeauty
The flood of information available online long ago surpassed what the human mind is capable of taking in. In fact, it would take several lifetimes just to read the URLs of the over 650 million websites currently available.
Curation is the only means by which anyone can really make sense of the flood.
But there are a lot of different forms of large-scale curation, from the purely automated aggregation of RSS feeds to hand-selected, best-of-the-best link lists.
Not to mention the smaller-scale curation going on all over the social web by individuals sharing interesting and valuable links with their personal and professional communities."
Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you more customers.
How to Craft a Successful Social Media Content Marketing Plan, will help you to create a content marketing plan in order to build a strong relationship with your community.
So how can consumers opt out of the program? Go to the Datalogix Privacy page and scroll down (wayyy down) until you see the “Choice” section. The link in the top paragraph will only opt users out of cookies. Read to the last sentence in the Choice section and click on the link in the sentence, “If you wish to opt out of all Datalogix-enabled advertising & analytic products, click here.”
Fill out the form to opt out of the program, which should prevent Datalogix from including your information in the hashed data they provide to Facebook.
Content has become the new “black” of marketing as companies realise that engaging content that begs to be read and shared is essential to growing a brands presence online. Content is not just a blog post but can be a variety of media that can be published online.
o be successful at social media, you have to decide what success means. A social media program without a goal is like professional football without a Super Bowl. Having a goal on the horizon gives shape to your efforts and — more importantly — let’s you know when (and if) it’s OK to pop the champagne. By failing to set specific, measurable, actionable, realistic, time-bound goals, businesses are denying themselves the ability to track their performance. Hebert suggested attendees should try to define their “champagne moment” in a single sentence, perhaps by using the frame work “Increase/decrease Metric X by Y amount during Z amount of time.”
The culmination of your online and social media content should come together to present an extensive profile that demonstrates your expertise and offers a glimpse of who you are and what your company represents.
Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”, now permanently moved to charman-anderson.com.
Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers.
Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:
“We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.
In the past, the media acted as gatekeepers.
They were the ones that went to the movie previews… They were the ones who got the advance copy of the game… They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.
But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.
We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.
We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.
Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.
But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…”
I loved this article and title that the author chose for it.
Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.
Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.