The Evolution of Innovation An Interview with John Seely Brown
“We didn’t invent products; our game was to invent industries.”
John Seely Brown has been at the center of many of the most profound shifts in R&D management over the past three decades. As Chief Scientist at Xerox Corporation and director of PARC, co-chair of the Center for the Edge, Silicon Valley board member, and proliﬁ c author, he has helped frame leading-edge thinking about the effective management of research and innovation.
In this interview, he speaks about a wide range of topics, from the generative environment at PARC to its contributions to Xerox; from the emergence of sociotechnical approaches to technology design to the increasing importance of social media; from innovation at the edges of companies to the growing emergence of innovation ecosystems across corporations.
Brilliant ideation is not the same as brilliant innovation. Radical innovation involves marketing genius as much as technological genius.
Knowledge is fundamentally changing from being contained within a corporation to being contained within ecosystems of partners.
How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X ... or completely re-imagine Y... or find a new way to accomplish Z?
It's not complicated: The "how might we" approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it's surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.