The Evolution of Innovation
An Interview with John Seely Brown
“We didn’t invent products; our game was to invent industries.”
John Seely Brown has been at the center of many of the
most profound shifts in R&D management over the past
three decades. As Chief Scientist at Xerox Corporation and
director of PARC, co-chair of the Center for the Edge, Silicon
Valley board member, and proliﬁ c author, he has helped
frame leading-edge thinking about the effective management of research and innovation.
In this interview, he speaks about a wide range of topics, from the generative environment at PARC to its contributions to Xerox; from the emergence of sociotechnical approaches to technology design to the increasing importance of social media; from innovation
at the edges of companies to the growing emergence of innovation ecosystems across corporations.
Brilliant ideation is not the same as brilliant innovation. Radical innovation involves marketing genius as much as technological genius.
Knowledge is fundamentally changing from being contained within a corporation to being contained within ecosystems of partners.