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The Billion-Dollar Empire of "The Simpsons"

The Billion-Dollar Empire of "The Simpsons" | Ideas, Innovation & Start-ups | Scoop.it

The Simpsons might be the most profitable TV show of all time. Not only is The Simpsons a marketing machine with products running from DVD sales to clothes to hit video games, but it also remains a huge hit. According to Ad Age, the cost of a 30-second commercial during The Simpsons is $286,131.


Yet the greatest value of The Simpsons lies ahead. As Eric describes in the video, a deal struck nearly two decades ago has prevented The Simpsons from selling its syndication rights to cable.

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Adapt or Die: The New Technology Landscape

Adapt or Die: The New Technology Landscape | Ideas, Innovation & Start-ups | Scoop.it

Innovation and access to seed capital is making it easier than ever to start a technology company.

 

Here's a look at how the tech industry is changing and how to profit from it. 

 

 

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Leading Venture Capital Area Codes

Leading Venture Capital Area Codes | Ideas, Innovation & Start-ups | Scoop.it

Venture capital is the fuel that drives America's high-tech innovation machine. 


Our analysis of area codes sheds additional light on the distribution of venture capital and start-up activity across urban and suburban areas.

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Successfully Pitching Investors for Big Money

Successfully Pitching Investors for Big Money | Ideas, Innovation & Start-ups | Scoop.it

A great idea doesn't cost a thing, but parlaying it into a growing business doesn't come cheap. Here's a guide to nabbing the cash you need.

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How I Hacked The Startup Launch Conference Circuit

How I Hacked The Startup Launch Conference Circuit | Ideas, Innovation & Start-ups | Scoop.it

A detailed account of how an entrepreneur hustled and hacked some startup events.

 

Just shows ... there theres a will, theres a way

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Why You Need to Innovate in Tough Times

Why You Need to Innovate in Tough Times | Ideas, Innovation & Start-ups | Scoop.it

It's natural to try to cut back in tough economic times, and consequently, organisations often cut innovation. This is a mistake. The best results coming out of recessions happen when firms balance short-term and long-term oriented innovation.

 

Most people are surprised to hear ...

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Jonathan Gwillim's curator insight, July 17, 2013 10:21 AM

survey of  2700 global executives  - 25% said innovation is top priority.

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How a Coffee Lid Turned into a Million-Dollar Idea

How a Coffee Lid Turned into a Million-Dollar Idea | Ideas, Innovation & Start-ups | Scoop.it

Just days after going on sale, a tiny startup's product sells out. Here is how a drinking lid for Mason jars turned into an instant moneymaker.

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Sushma Sharma's curator insight, July 16, 2013 11:47 PM

Innovation means noticing

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Build Brand Awareness First - Distribution Second

Build Brand Awareness First - Distribution Second | Ideas, Innovation & Start-ups | Scoop.it

A lot of startups get this backwards.

 

I know I did at Contour. We spent our money on great product and distribution, leaving nothing left to compete against GoPro in the marketing arms race.

 You'll be surprised to learn ...
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The Startup Universe - Awesome Infographic

The Startup Universe - Awesome Infographic | Ideas, Innovation & Start-ups | Scoop.it

Awesome Infographic- uncover new stories and make sense of the complex relationships between startups, founders and Venture Capitalists with Visually's Startup Universe.

 

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Elon Musk's Dream - The 'Hyperloop'

Elon Musk's Dream - The 'Hyperloop' | Ideas, Innovation & Start-ups | Scoop.it

Elon Musk's dream of a hyperloop transport system could arrive sooner than even he anticipated.

 

Hyperloop transportation — referred to by Musk as a "cross between a Concorde, a railgun, and an air hockey table" — is a super fast tubular transport system with the ability to theoretically send someone from New York to L.A. in 30 minutes.

 

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Why Innovate: The Link Between Strategy and Innovation

Why Innovate: The Link Between Strategy and Innovation | Ideas, Innovation & Start-ups | Scoop.it

The why of innovation is brutally simple: change is accelerating.

 

If things didn’t change, then your company could keep on doing what it’s always done, and there would be no need for innovation.  If markets were stable, if customers were predictable, if competitors didn’t come up with new products and services, and if technology stayed constant, then we could all just keep going as we did yesterday.

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12 Mistakes Start-Ups Make the First Year

12 Mistakes Start-Ups Make the First Year | Ideas, Innovation & Start-ups | Scoop.it

If you're a start-up looking for press, the first question you need to ask yourself is "Why?"

 

Why do you need press? Are you really ready for press? What will an article help you achieve?

 

If you want press to make yourself look cooler to friends or employees, you probably shouldn't be seeking it. If you're doing it to gain users, the bump will likely be temporary. Just look at Turntable.fm, Airtime or Brewster.

 

In some cases, press can be good. It can attract investors if you're seeking financing. An article in Ad Age could attract advertising dollars.

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Pre-Startups ... Maximize Success

Pre-Startups ... Maximize Success | Ideas, Innovation & Start-ups | Scoop.it

The warm-up before doing your own company

 

Pre-startup is a short-term project that solves a real problem for at least one person. It can be novel, but it’s not necessary. The key is to be useful for someone.

 

Here is what has worked ...


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TibiaeTech's curator insight, July 9, 2013 5:50 PM

We facilitate these and I'm adopting this word... It's an excellent way to  teach busienss habits strategy and thinking!

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How Startup's Grow Quickly

How Startup's Grow Quickly | Ideas, Innovation & Start-ups | Scoop.it

“If you build it, they will come.” It’s a line from an old movie “Field of Dreams” which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service.


Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required.

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Mosquito Patch: Never Get Bitten Again

Mosquito Patch: Never Get Bitten Again | Ideas, Innovation & Start-ups | Scoop.it

The patch, which is really more of a sticker, is full of chemicals that prevent mosquitoes from detecting CO2 in your blood, effectively cloaking the wearer from them. An impact venture group called ieCrowd ...

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Most Difficult Startup Hurdle

Most Difficult Startup Hurdle | Ideas, Innovation & Start-ups | Scoop.it

Hefter likens his early days to a child dressed like a ballerina, dreaming of performing professionally at the New York City ballet one day. At some point that child stops dressing up and becomes that person.


That's what's happening to Hefter; he's now living his startup dream. But he had to overcome a lot internally to get there.

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Innovate on Purpose: Prune before Innovating

Innovate on Purpose: Prune before Innovating | Ideas, Innovation & Start-ups | Scoop.it

If you've read about Apple and it's miraculous recovery that set it on a pathway for success, you know that the first action Jobs took on becoming CEO was to aggressively prune the product portfolio. However what you didn't know ...

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$50 Million for Online Resource

$50 Million for Online Resource | Ideas, Innovation & Start-ups | Scoop.it

Founder Andy Kurtzig launched Pearl's predecessor, JustAnswer.com, in 2003 when his wife was pregnant with their first child and they had numerous questions.

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Making Everything Waterproof - New Startup (Video)

Making Everything Waterproof  - New Startup (Video) | Ideas, Innovation & Start-ups | Scoop.it

NeverWet claims to have developed a “super hydrophobic coating both consumer & industrial, that completely repels water and heavy oils. Any object coated with our NeverWet coating literally cannot be touched by liquid. “ High claim to say the least, and the demonstration video shows its actually true.

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4 Keys To Turning Customers Into Brand Evangelists

4 Keys To Turning Customers Into Brand Evangelists | Ideas, Innovation & Start-ups | Scoop.it

Every day, we see signs that doing business today is more complex than ever. The developed economy continues to be sluggish, with 2.4% growth in the first quarter of 2013, and injections of liquidity are commonplace.

 

That means in order to retain market share and keep up profitability, business leaders must continually look for new and innovative ways to engage their consumers.

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Leadership, not Process, is the Keystone of Innovation

Leadership, not Process, is the Keystone of Innovation | Ideas, Innovation & Start-ups | Scoop.it

To think differently, act differently. For most, easier said than done.

 

I’ve stressed this over and over again. Simply put, there are those that seek new thoughts before taking action. And, there ...

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Ade Ayonrinde's curator insight, July 15, 2013 6:58 AM

Jorge Barba...definitely adds an innovative dimension to innovation itself. Having seen how the People Dimension of Innovation is often under-estimated, I must agree that Leadership definitely is the keystone to innovation You can have the most briliant idea but if leadership is unable to inspire or guide the bridge from strategy to execution, this could contribute significantly to failure. 

Ivon Prefontaine's curator insight, July 15, 2013 12:17 PM

We need effective, adaptive, and distributed leadership in a digital and high-paced world.

Rim Riahi's curator insight, July 16, 2013 6:41 AM

To think differently, act differently. For most, easier said than done.

 

I’ve stressed this over and over again. Simply put, there are those that seek new thoughts before taking action. And, there ...

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What Google Ventures Look for in Startups

What Google Ventures Look for in Startups | Ideas, Innovation & Start-ups | Scoop.it

Rich Miner is famous for co-creating Android, the mobile OS powerhouse, and now helps head up Google Ventures portfolio. What does he look for in a cool startup?

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Hemis Lacala's curator insight, July 14, 2013 1:07 PM

Rich Miner is famous for co-creating Android, the mobile OS powerhouse, and now helps head up Google Ventures portfolio. What does he look for in a cool startup?

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Big vs Small Science -Infographic

Big vs Small Science -Infographic | Ideas, Innovation & Start-ups | Scoop.it

There’s no denying that everyone likes to see science happening on a large scale.


From humans being launched into space and setting foot on the moon, to the development of vaccines or cures for deadly diseases, to the military’s research into a type of garment that renders its wearer virtually invisible, these are some of the thrilling examples of science happening on a large and public stage. 


Yet small-scale science is very important ...

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Tile creates the world's largest lost and found

Tile creates the world's largest lost and found | Ideas, Innovation & Start-ups | Scoop.it

[VIDEO] Tile app tracks distance from where you are to your lost item. The tiny accessory lets you attach it to your important belongings: keys, purses, laptops, wallets, your bike or anything else you lose often or cherish can be affixed with Tile tags.

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Lessons From Successful Entrepreneurs on How to Beat the Competition

Lessons From Successful Entrepreneurs on How to Beat the Competition | Ideas, Innovation & Start-ups | Scoop.it

Cliff Shaw had already founded and sold three companies in the genealogy space, all of which had to cope with the supersize competitor he confronted once again when he started Mocavo in 2011. Based in Boulder, Colo., his latest venture bills itself as "the world's largest genealogy search engine."


But to get there, Shaw had to devise a business model and pricing scheme that would compete with Ancestry.com, whose 2 million subscribers and 11 billion historical records made it the reigning behemoth in the field.


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