What’s the difference between disruptive tech and that of emergent or innovative technology?
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From the article...
"Building communities that offer meaningful engagement at every stage of the customer lifecycle, in each moment of truth, not just marketing and branding, is how businesses will survive digital Darwinism."
[Change is harder than we think. Even when we recognize the impact of technology] ... "It’s almost as if we plug into a code of doing things a certain way because that’s just the way it is or the way it’s always been done."
"Digital transformation represents a mantra for earning relevance and establishing leadership in a digital economy."
"Everything begins with understanding the considerable differences between traditional customer strategies and those required to engage and nurture relationships with digital customers.
Those companies that “get it” and invest more in learning about their digital customers’ behaviors, preferences, and expectations will carry a significant competitive advantage over those that figure it out later (if at all)."
[Success here is not about embracing the newest technology. It is about embracing change to recognize our customer's developing behaviors]