I bolded the words, “growth is optional”, for a reason. I think this summarizes things so well. It might sound crazy because I’ve never met a company that says they don't want to grow. But many don’t do the things required to grow. It reminds me a lot of people who want to lose weight, stop smoking, or make some other major change in their life. They have the desire, but not the will to do the hard things.
The concepts behind growth are much simpler than most people think. As with most things, it is executing that is the tough part. Here are 10 things I’ve seen companies fail at executing that prevent them from growing.