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Rescooped by Pranshu Sugara from IT Books Free Share
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Design Thinking for Entrepreneurs and Small Businesses - PDF Free Download - Fox eBook

Design Thinking for Entrepreneurs and Small Businesses - PDF Free Download - Fox eBook | Ideas for entrepreneurs | Scoop.it
Design Thinking for Entrepreneurs and Small Businesses PDF Free Download, Reviews, Read Online, ISBN: 1430261811, By Beverly Rudkin Ingle

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Fox eBook's curator insight, December 14, 2013 10:48 PM

Chapter 1. Introduction to Design Thinking
Chapter 2. The Role of Research in Design Thinking
Chapter 3. Designing a Business Strategy
Chapter 4. Designing Live Customer Experiences
Chapter 5. Designing Digital Customer Experiences
Chapter 6. Designing Services and Service Delivery
Chapter 7. Designing Marketing
Chapter 8. Designing for Change
Chapter 9. Designing for Growth

Appendix A. Case Studies
Appendix B. Metrics for Design Thinking
Appendix C. Glossary of Design Thinking Jargon
Appendix D. Resources

Jean-Baptiste Perret-gentil's curator insight, August 19, 2014 10:29 AM

a lire

Rescooped by Pranshu Sugara from Venture Capital Stories
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Boulevard of Broken Ideologies | The Venture Company

Boulevard of Broken Ideologies | The Venture Company | Ideas for entrepreneurs | Scoop.it
Broken ideologies break the spirit and the opportunities for all people. They are omnipresent, but can be fixed in one fell swoop.

We are all born into systems created by our ancestors. Systems designed to guide our behavior vis-à-vis others, and to prevent uncontrollable chaos. Courtesy of the paradox of freedom. These systems guide, or attempt to guide, anything from finance to production to trade, and the diverse swath of social interactions within them.

 The ideology of a system

However, the problem with many systems is that they age, run out of applicability, and fail to continue to properly address the needs of a changing society. They become dislodged from their founding ideology, had an improper ideology or worse, were never attached to one.

Try this: ask anybody you know about the top-level ideology of The United States, and the stunned silence or confused answers will astound you. With the hesitation of an employee not being able to convey the business model of the company he works for. A bad sign, that will define his and everyone else’s contribution.

Without a good understanding of what ideology these systems support, why they exists, or how they must change to meet the needs of change, they have been feverishly copied around the world, and made pervasive and undeniable.

To read the full article, click on the title.



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Marc Kneepkens's curator insight, December 25, 2013 12:29 PM

About treating all people with the respect they deserve, and maintaining a healthy equilibrium with Nature.

Great article. Let's get back to basics and put energy in what works.

Marc Kneepkens's curator insight, December 25, 2013 12:32 PM

About treating all people with the respect they deserve, and maintaining a healthy equilibrium with Nature.