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Rescooped by Jean-François Gouhier from All about Pharma by Pharmacomptoir
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How Does E-Detailing Impact the Pharmaceutical Industry?

How Does E-Detailing Impact the Pharmaceutical Industry? | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

With e-detailing, availing details about different pharmaceutical products becomes extremely easy and convenient. Today, more and more countries in the world are opting for this technology.


Via Nikos Papaioannou, Lionel Reichardt / le Pharmageek, Pharmacomptoir / Corinne Thuderoz
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Rescooped by Jean-François Gouhier from Games: Serious and Social
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Transmedia: between augmented storytelling and immersive practices

Transmedia: between augmented storytelling and immersive practices | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Not directly related to serious games but transmedia approaches often can support serious game structures


Via callooh
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Rescooped by Jean-François Gouhier from E-HEALTH - E-SANTE - PHARMAGEEK
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A Sneak Peek at the State of Health Care Content Marketing | Content Marketing Institute

A Sneak Peek at the State of Health Care Content Marketing | Content Marketing Institute | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Here is a sneak peek at exclusive CMI research on areas where the health care industry needs to step up its content marketing game.


Via Dean Berg, Lionel Reichardt / le Pharmageek
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Rescooped by Jean-François Gouhier from Games For Health
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5 Gamification Rules from the Grandfather of Gamification - Forbes

5 Gamification Rules from the Grandfather of Gamification - Forbes | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it
I was asked by Tom Post, my editor at Forbes.com who occasionally guides us contributors, to take a stab at writing about gamification in an email today. Little did he know today I have a lot to say about the topic of making work into play.

Via Alex Butler
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Rescooped by Jean-François Gouhier from healthcare technology
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Five Reasons Why Proteus’ e-pill is the Holy Grail of Digital Health

Five Reasons Why Proteus’ e-pill is the Holy Grail of Digital Health | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

The Proteus Digital Health (formerly Proteus Biomedical) ingestible biosensor has ramifications that transcend earnings for the company or a few patents. It was recently approved by the FDA after having been approved a while ago by the CE of the EU.

 

In summary, this technology is a physiologic sensor incorporated into a medication pill. Stomach juices activate an energy source which is similar to a potato starch battery. The sensor then sends signals to a skin patch electrode which then wirelessly transmits information such as vital signs, body position, and verification of medication ingestion. The information is obtainable to designated persons (caregiver, clinician) via an app.

 

It is, essentially, the quintessential digital technology.


Via nrip
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Rescooped by Jean-François Gouhier from Electronic Health Information Exchange
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Une des problématiques de la "version américaine du Dossier médical personnel"

Une des problématiques de la "version américaine du  Dossier médical personnel" | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

 Employers posted more than 15,000 online job ads for healthcare professionals that will need to manage electronic medical or health records (EMR or EHR), growing 31% year-over-year, according to WANTED Analytics™.


Via NY HealthScape
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Scooped by Jean-François Gouhier
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Peut-on se fier aux sites de santé ? - Dossier Familial

Peut-on se fier aux sites de santé ? - Dossier Familial | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it


Des milliers de pages déroulent sur le Web des renseignements sur les maladies, les examens médicaux, les médicaments. Reste à distinguer l’information scientifique de la rumeur.

En consultant un site de santé, posez-vous 4 questions :

Qui me parle ? Une association de malades, des médecins spécialistes, un site officiel (rattaché aux pouvoirs publics ou à un grand hôpital), des journalistes, des blogueurs ?

Avec quelle intention ? Défense d’une cause (pourquoi pas, mais il faut que cela soit dit), dialogue, voire échanges amicaux, commerce ?

D’où vient l’information ? Les conseils médicaux viennent-ils d’un médecin, d’une publication scientifique, d’une revue (laquelle ?) ou s’agit-il du point de vue d’un particulier ?
De quand date-t-elle ? Est-elle actualisée ? Certaines données médicales sont durablement valables, d’autres se périment très vite.

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Rescooped by Jean-François Gouhier from E-Pochondriac
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Biotech Begins to Come of Age on Twitter | Xconomy

Biotech Begins to Come of Age on Twitter | Xconomy | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it
Two years ago, most everybody in biotech had heard of Twitter but most people were looking for reasons to ignore it.

Via uri goren
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Scooped by Jean-François Gouhier
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eHealthNews.eu Portal | New Device to Revolutionise Point of Care Testing

Millions of people suffer each year from viral diseases such as flu. These ailments develop quickly and can spread rapidly - at huge cost to the healthcare system and sometimes with severe consequences for the patient. Globally, flu epidemics are responsible for at least 500,000 deaths each year, with the very young and the elderly being at particular risk.

The speed of medical response is vital, as antiviral drugs are only effective if taken within two to three days after the onset of symptoms - so doctors need a rapid, simple and low-cost test that can be carried out at the clinic or even the patient's own bedside.

The current "gold standard" test for detecting these viruses is based on polymerase chain reaction (PCR) technology. This test can't be done at the patient's bedside, however - the sample must be sent to a central laboratory for processing, which causes delays in diagnosis and treatment.

 

 

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Scooped by Jean-François Gouhier
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En 2015, les smartphones seront équipés d'un «personal life assistant»

En 2015, les smartphones seront équipés d'un «personal life assistant» | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Apple et NTT DoCoMo y croient

Apple estime que Siri, son assistant vocal pour iPhone, augmente le trafic de données de plus de 30% sur les mobiles équipés. L’opérateur japonais NTT DoCoMo pense lui que 50% des utilisateurs de smartphones deviendront utilisateurs d’un assistant numérique. En avril 2012, il a imité Apple et sa reconnaissance vocale, en lançant son nouveau service d’assistant personnel : «Shabette Concier(ge)». Ce dernier vient s’ajouter à son service de conciergerie privé iConcier, qui consiste à distribuer des informations personnalisées à chaque utilisateur, à travers un personnage virtuel, accessible en permanence sur l’écran de veille du mobile. Pour ce faire, l'opérateur collecte des données personnelles de l'utilisateur (agenda, carnet de contacts, lieu d’habitat, etc.), afin de distribuer des informations personnalisées,

 

 

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Rescooped by Jean-François Gouhier from shubush healthwear
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Smart Gloves Turn Sign Language Gestures Into Vocalized Speech | Singularity Hub

Smart Gloves Turn Sign Language Gestures Into Vocalized Speech | Singularity Hub | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Giving a voice to the voiceless has been a cause that many have championed throughout history, but it’s safe to say that none of those efforts involved packing a bunch of sensors into a glove. A team of Ukrainian of students has done just that in order to translate sign language into vocalized speech via a smartphone.

With the motto “We’re giving a voice to movements,” Team QuadSquad came in first place for their glove prototype in the Software Design Competition of the 2012 Microsoft Imagine Cup, winning $25,000 and garnering interest across the world, including developers anxious to bring their expertise to the project.


Via petabush
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Rescooped by Jean-François Gouhier from Healthcare News
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How Cheap Can Lipitor Get? Try Free : NPR

How Cheap Can Lipitor Get? Try Free : NPR | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it
Some grocery chains are now offering free atorvastatin, the generic version of Lipitor, at their pharmacies. The cholesterol drug requires a prescription, but now you don't need insurance or cash to get the pills.

Via HealthRx Corporation
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Rescooped by Jean-François Gouhier from NTIC et Santé
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Réalité augmentée «au bout des doigts» pour aider les non-voyants | Proxima Mobile

Réalité augmentée «au bout des doigts» pour aider les non-voyants | Proxima Mobile | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Des chercheurs du MIT ont mis au point EyeRing, une bague équipée d’une microcaméra qui sert à prendre des photos d’un objet pour en obtenir une description vocale (Voir vidéo). Destinée aux personnes non-voyantes, cette bague permet, en pointant du doigt un objet de savoir de quel type d’objet il s’agit, sa couleur ou même son prix. Les données recueillies par la caméra sont analysées par une application de reconnaissance d’images qui décrit vocalement l’objet identifié. Les concepteurs de ce projet se proposent, à terme, d’analyser des vidéos en temps réel afin qu’EyeRing puisse remplacer la canne des non-voyants. Le prototype repose sur une coque réalisée en ABS grâce à une imprimante 3D. Cette coque héberge une microcaméra, un processeur, un module Bluetooth, une batterie et l’interrupteur qui déclencher la prise de vue et active la commande vocale (Source : MIT Technology Review).


Via Arruabea, dbtmobile
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Scooped by Jean-François Gouhier
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How to get on Dr. Oz and how to sell more product once the Dr. Oz Effect happens | New Hope 360 Blog

How to get on Dr. Oz and how to sell more product once the Dr. Oz Effect happens | New Hope 360 Blog | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

TV personality Dr. Oz moves markets. He has increased the fortunes of natural products companies selling everything from bean chips to astaxanthin. How can you capitalize on the Dr. Oz effect?

Related Media Insider tips for appearing on Dr. Oz from Beanitos CEO

I’m part of a panel discussion Thursday at Expo East, 1:00 to 2:00 pm at the New Products Pavilion Theater. We will be discussing and exploring all things Dr. Oz—what ingredients and companies have been featured, how they’ve capitalized on the Oz magic mention, how you can engage with Dr. Oz show producers to get on TV, and best-in-class ingredients that science and the zeitgeist ought to lift to renewed life—if they only had an industry champion. Like Dr. Oz.

 

 

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Rescooped by Jean-François Gouhier from Pharma Digital
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Making sense of multichannel in pharma

A Len Starnes (@lenstarnes) presentation first given earlier this month in Istanbul. 

[AS: The emphasis here is: no evolution of social across the enterprise, no socially-enabled MLM.  '5 or 10 years away' may as well be 'never' bearing in mind the recent emergence of social business and the platforms that currently enable it.]


Via Andrew Spong, Parag Vora
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Rescooped by Jean-François Gouhier from Health3.0- Migration towards Health as a Service
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Une étude sur l'adoption du digital par les médecins des BRICs

Une étude sur l'adoption du digital par les médecins des BRICs | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

BRIC Digital Physician Study: Physician Digital Behaviors Unique Across ...The Herald | HeraldOnline.comManhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare...


Via Gilles Jourquin
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Rescooped by Jean-François Gouhier from Trade unions and social activism
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“Drop the Health Bill” e-petition gains 12,000 signatures in one day | Political Scrapbook

“Drop the Health Bill” e-petition gains 12,000 signatures in one day | Political Scrapbook | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

In perhaps the most effective thing that Ed Miliband’s team have done with his Twitter account, the opposition leader’s team have helped to push an e-petition against the Health Bill such that it has gained 12,000 signatures in one day (click here to sign).Meanwhile, elsewhere on social media, our nation’s prime minister is disseminating cat photos:


Via Leicester Worker
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Scooped by Jean-François Gouhier
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livre blanc à télécharger : Software Development for Medical Devices: Overcoming the Challenges of Compliance

livre blanc à télécharger : Software Development for Medical Devices:  Overcoming the Challenges of Compliance | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it


Software is fast becoming the differentiator for manufacturers of medical devices. The rewards available from software innovation are balanced by the risks and challenges of FDA regulation, stringent quality requirements, market pressures, and significant complexity. Balancing these competing interests requires tailored application lifecycle management that addresses the unique needs of medical devices companies.

This paper reviews some of the key challenges facing the medical device industry, and examines the role that an application lifecycle management (ALM) platform can play in meeting these challenges. Primary challenges to be addressed include FDA compliance, device and software quality, and cycle time and cost.

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Rescooped by Jean-François Gouhier from E-HEALTH - E-SANTE - PHARMAGEEK
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Open data en santé : une aveuglante absence de lumière | Le blog de Santéclair

Open data en santé : une aveuglante absence de lumière | Le blog de Santéclair | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

"@Sante_Clair: A lire sur le blog de Santéclair - Opendata en santé : une aveuglante absence de lumière http://t.co/MKEPMv3q" #health20fr...


Via Lionel Reichardt / le Pharmageek
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Rescooped by Jean-François Gouhier from Electronic Health Information Exchange
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Health IT Summit in New York | Learn It Live

Health IT Summit in New York | Learn It Live | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it
The 2012 iHT2 Health IT Summit in New York City will bring together over 200 C-level, physician, practice management and IT decision-makers from North America’s leading provider organizations and physician practices.

Via NY HealthScape
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Scooped by Jean-François Gouhier
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Enjeux autour de l'ADN et de la confidentialité des données

xWednesday at 10 am, the 9th Circuit Court of Appeals is set to hear oral argument in Haskell v. Harris, examining crucial questions of DNA privacy. If you are in the San Francisco Bay Area, this is a unique opportunity to hear debate over how your genetic information can be collected, stored, and shared by law enforcement.


California state law mandates DNA collection from anyone who is arrested for felony, whether or not they are eventually charged or convicted of a crime. That DNA is stored in a database accessible to law enforcement across the country and even around the world. The government has argued that the genetic markers that make up a person’s DNA profile are “junk” and provide no more information than a person’s fingerprint. However, new research has shown that so-called “junk” DNA actually plays a critical role in controlling how our cells, tissue and organs behave. As we explained last week, that means that when the government collects DNA, it has information that could reveal an extraordinary amount of private information, including familial relationships, medical history, predisposition for disease, and possibly even behavioral tendencies and sexual orientation.

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New Software Makes Synthesizing DNA As Easy As ‘Drag and Drop’ With Icons

New Software Makes Synthesizing DNA As Easy As ‘Drag and Drop’ With Icons | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Omri Amirav-Drory wants to be the Bill Gates of the DNA world. Windows revolutionized personal computers by providing a graphic user interface for MS-DOS. Afterwards people didn’t need to be trained in the arcane logic of computer language to be able to use computers.

In an analogous way, Amirav-Drory wants to create a graphic user interface that would empower people to manipulate the arcane logic of DNA. His new software, Genome Compiler (free and available for download at www.genomecompiler.com), converts the various parts of a DNA sequence into easy-to-understand, and easily manipulable, icons. The software turns the complex task of DNA design into an easy drag-and-drop exercise. I caught up with Amirav-Drory recently at Singularity University where he took me through a demo of the program and told me how it might be used by researchers, biology hackers, and what sorts of risks are involved in bringing genetic design into the DIY space.

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Rescooped by Jean-François Gouhier from Silver Economie & e-Autonomie en Ariège Pyrénées
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Le boom de l’e-Santé profite-t-il aux territoires ?

Le boom de l’e-Santé profite-t-il aux territoires ? | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it

Les nouvelles technologies au service de la médecine ont permis d'ouvir un nouvel horizon : l'eSanté, une façon différente d'exercer la médecine. Une évolution qui n'est pas sans répercussion sur nos habitudes de soin et sur l'organisation de nos territoires. En effet, grâce à ces technologies, nous pouvons vivre plus longtemps à domicile y compris dans des zones considérées aujourdh'ui comme des déserts médicaux.A quoi ressemblent ces nouvelles technologies ? Qu'est-ce que l'eSanté va apporter comme réponse à la désertification médicale ? Comment va-t-elle dynamiser nos territoires ?

Transcription intégrale de l'émission - PDF (378ko)

 

 


Via Hervé Denudt
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Rescooped by Jean-François Gouhier from Healthcare Innovation
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Medical bar codes save lives

In Ghana, 40% of all drugs sold are counterfeit. Pioneer Bright Simons has developed a simple and effective way to test the authenticity of medications.


Via Substance Active
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Rescooped by Jean-François Gouhier from Qualité de vie au travail
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FNEP mission 2011 « Le facteur humain » : laqvt.fr partenaire | laqvt.fr - La qualité de vie au travail

FNEP mission 2011 « Le facteur humain » : laqvt.fr partenaire | laqvt.fr - La qualité de vie au travail | Marketing connecté - Stratégies d'influence autour des médias sociaux | Scoop.it
Notre site laqvt.fr vous annonce son partenariat avec la Fondation Nationale Entreprise et Performance (FNEP) pour la promotion des idées et bonnes...

Via Olivier HOEFFEL
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