Create “holy smokes” content
Looking back at the presentations I attended, a theme appeared: it’s all about content. “We need to get back to what’s important as marketers. There’s only one key to success: creating amazing content,” said Jason Falls. “Your job as a communicator is to produce content that makes your audience go ‘holy smokes.’” He explained to the crowd that “holy smokes” content can elicit a variety of emotions, ranging from laughter to sadness and showed examples of each. The recent Oreo and AMC TheatresTwitter interaction is an example of humor.
C.C. Chapman echoed this sentiment when he said, “Let your passion shine through when creating content—no matter what the medium. Don’t chase the likes or shares.” Basic search tactics were also recommended, but the emphasis was on writing good content on topics of interest to you.